MKT571 University of Phoenix Branding Strategy & Market Segments Paper

User Generated

qznk69

Other

MKT571

University of Phoenix

Description

Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Resources: Marketing Plan and Outline

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

  • Situational Analysis:
  • Vision , Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor's Strengths/Weaknesses
  • Market Segments
  • Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Format your assignment according to APA guidelines.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Here you go. In case of any further inputs,
please let me know.All the best!I appreciate working with you!

Running head: MARKETING COMMUNICATION AND BRAND STRATEGY

Marketing Communication and Brand Strategy
Name
Course
Professor
Date

1

MARKETING COMMUNICATION AND BRAND STRATEGY

2

Marketing Communication and Brand Strategy

Through a well-established brand strategy, organizations come up with action plans that
assist in differentiating their products, services, and the identities from their competitors. the
integration of brand strategy with marketing communication helps in establishing an image that
one wants to build to the customers and then communicate it. It implies understanding the needs
of an audience and then communicating such needs.

To communicate its brand, Fila dresses several famous individuals. For instance, Fila
dresses, Tennis champions, Bjorn Borg, and Guillermo Vilas. Through the celebrities, Fila finds
it possible to bring the label and the brand to the attention of consumers globally. Owing to brand
presence, the label has grown and is worn by non-sports people as hip and stylish streetwear.
Some other signings to boost brand presence and have it communicated to the potential
customers include the Wimbledon championship.

Strategies for Communicating Brand

To communicate its brand as part of marketing, Fila ensures that the ...


Anonymous
Great! 10/10 would recommend using Studypool to help you study.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags