I need help to write a short one paragraph comment to my classmate marketing campaigns please
find attached the classmate marketing campaigns
For my business idea, it will be ideal to do a B2C because I have to get the consumer's
attention, not businesses.
o Age - 18-30
o Income - Middle Class
o Ethnicity - Hispanics but other ethnicities are welcome as long as they want to try
o Gender - Both but more towards men, because men tend to go out to eat daily at least
from what I see
Geographic Location - Hispanic community
o Attitude - Hungry and good customer behavior
o Interest - Mexican food
o Have to be respectful towards the workers because they are the ones making the food
and if there is a problem we can fix it but we will have to work together and work in
# 2 Bootstrap Marketing
For my business idea to start getting the publicity it needs to be successful I will have to
sponsor an event designed to attract attention and participate in festivals/carnival because
those type of events attracts a lot of people.
In most local restaurants, they have this " Taco Tuesday " where the tacos are a dollar I
can include that as well, but I can also have different promotions each day of the week.
I can sponsor sports teams, so the name of the restaurant can get known and seen.
# 3 Pricing Strategies
In the food industry there a lot of competition we see restaurants in every block, many
succeed, but many also fail. With that being said price is a thing that that restaurant
owners have to be careful about, we will have to go and check out the competition and
see their prices and then compare and then pick a correct cost for the different foods. The
strategy that I will use is penetration because if I put higher rates in my products, then
customers are going to walk right out because they know they can go somewhere else for
a lower price. I have to stay balanced with the rest of the competition if I want to be able
to compete with them.
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