下午11:32 6月7日周五
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MACQUARIE
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1 example of successful management of a brand and 1 example of failed management of a brand.
Whichever option chosen, you need to consider how internal and external factors may have
impacted the success or failure.
HOW TO PRESENT YOUR ASSIGNMENT
Your portfolio will be submitted in 2 parts:
PART A consists of your answers to questions 1 and 2.
PART B consists of your answers to questions 3, 4, 5 and 6.
A copy of the marking criteria rubric for this assessment will be placed in iLearn under the Assessment
Section.
You must write a 300 word critique for each topic. Each critique should include:
.
The topic (from above) is clearly stated and the relevant headings and pages numbers from the
textbook associated with the topic.
A brief description of the example, including sources using Harvard (AGPS) referencing. You
may use multiple sources for the example, such as personal experience and an article in a
business publication.
An explanation IN YOUR OWN WORDS of the theory/topic that demonstrates sound and
thorough understanding of the theory/topic.
A link between theory and practice. Your task is to evaluate and analyse how the example
bridges theory and practice, and how well it relates to the topic chosen (from the list above).
Suggest future recommendations, your opinions, limitations, implications or consequences
associated with the example - these will vary depending upon the example and topic. Write
clearly and succinctly in your evaluation and analysis.
.
Overall Length:
PART A: Should not exceed 600 words.
PART B: Should not exceed 1200 words.
(These limits do not include tables, figures, the reference list, or title page.)
Formatting: standard 12-point font, 1.5 line spacing, and side margins 2.5 wide.
Referencing: all sources (i.e. the work and ideas of others) must be cited and referenced using the
Harvard (AGPS) referencing system. You need to provide both in-text references and a reference
list.
SUBMISSION INSTRUCTIONS
This assessment must be submitted via Turnitin in iLearn. Hard copies will not be accepted or marked.
Guidance on how to submit a Turnitin assignment may be accessed from
http://mq.edu.au/iLearn/student_info/assignments.htm#turnitin.
If you cannot access or view your submission via Turnitin in iLearn, you have not correctly submitted
your work and will need to do so prior to the due date. (If you require assistance submitting through
Turnitin, you may lodge a OneHelp Ticket or refer to the IT help page.)
You may make several submissions via Turnitin to check your work for plagiarism and make
adjustments accordingly up until the due date. If you submit again after the due date your submission
will be counted as a late submission and penalties will apply (see below).
Please note that for a first-time submission the similarity report will be available immediately but for any
subsequent submissions it may take 24 hours for the similarity report to be generated in Turnitin.
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下午11:32 6月7日周五
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Unit: WMKT101 Marketing F X
https://ilearn.mq.edu.au/plu X
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MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE
ASSESSMENT
1/4
WMKT101 MARKETING FUNDAMENTALS
ASSESSMENT DETAILS
Unit Name:
Assessment Task:
Total # Pages:
Marketing Fundamentals
Portfolio
Total Marks: To be
advised
Unit Code:
Term & Year:
Weighting:
3
WMKT101
Term 3, 2019
30% in total,
consisting of
PART A = 10%
PART B = 20%
Due:
PART A: 5pm Monday, Week 3
PART B: 5pm Monday, Week 5
NATURE OF THE TASK
This is an individual assessment task to be submitted in two separate submissions. The first
submission (PART A) is due in Week 3 and the second submission (PART B) is due in Week 5.
INSTRUCTIONS
Students are required to collect a portfolio of evidence from the world around them that represents
marketing objectives, strategies and tactics. Students will then be required to write a 300 word critique
on each of 6 topics, given below, (total 1,800 words):
Your task is to collect a total of 7 different examples (2 for topic 6) relating to the specific topics, listed
below, that illustrate and provide evidence of ‘marketing in action.'
Your examples must be current (from 2016 to 2019) and should come from sources such as
newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If
you are not sure if the source of the evidencel example is appropriate, please ask your teacher.
You need to find one example of each of the following topics/questions. Please note that the last
topic/question requires 2 examples:
1. Market Research and its use in a marketing plan. This means sourcing an example that
demonstrates the use of market/marketing research to determine marketing objectives, strategies
or tactics.
2. Who are the competition for your favourite product? This means sourcing an example that
demonstrates the impact competition (an external factor) has on your favourite product and thus
influences marketing objectives and strategies.
3. PESTL and how this affects the introduction of a new product or service. This means sourcing an
example of a new product or service first, and then explaining how each factor in PESTL affects entry
into the market.
4. SWOT analysis and its use in the marketing plan. This means sourcing an example that
demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or
other elements of the marketing plan.
5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your
choice. This means first choosing an industry that you are familiar with or interested in. Source an
example that describes a current trend in that industry. Explain how STP could be used to take
advantage of the trend.
6. New product/services launches or brand management: A success and failure. This means sourcing
1 example of a new product/service success and 1 example of a new product/service failure; OR
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下午11:32 6月7日周五
81%
ilearn.mq.edu.au
MACQUARIE
University
Please note that it is your responsibility to:
allow sufficient time for submission of your work and any uploading of documents so
try to avoid submitting your work just prior to the deadline.
ensure that you make the correct submission and that your document can be viewed in
Turnitin.
Please also note that technical issues such as an internet outage or computer failure are not
considered grounds for special consideration. For further details please check the Special
Consideration Policy.
LATE SUBMISSIONS
Late submissions are possible but they will be penalised unless the student has been granted an
approved extension (refer to the Special Consideration Policy). Late penalties will be calculated based
on the marks allocated to the specific assessment task. The penalty for late submission is as follows:
5% of the total possible marks will be deducted if it is late by up to 30 minutes
10% of the total possible marks will be deducted if it is more than 30 minutes late and up to 24
hours late
.
A further 10% of the total possible marks will be deducted for each 24-hour period up to 3 days
(including weekends)
100% of the marks will be deducted after 3 days and zero marks will be awarded
Please note that online submissions are electronically tracked, and the electronic record of submission
will be used to determine late penalties. This means that submitting your work even a few seconds after
the allocated deadline will result in a late submission which will attract the penalty noted above. There
is no flexibility with the applying of penalties as they must be applied fairly and consistently to all
students.
RETENTION OF RECORDS
Students are required to keep a copy of all items submitted or completed for the purpose of assessment
or evaluation until the end of the grade appeal period.
FEEDBACK
Feedback will be provided in Feedback Studio via iLearn before the end of Term. Marks will be available
in Gradebook.
ACADEMIC INTEGRITY
Using the work or ideas of another person, whether intentionally or not, and presenting them as your
own without clear acknowledgement of the source is called Plagiarism.
Macquarie University promotes awareness of information ethics through its Academic Integrity Policy.
This means that:
all academic work claimed as original must be the work of the person making the claim
all academic collaborations of any kind must be acknowledged
academic work must not be falsified in any way
when the ideas of others are used, these ideas must be acknowledged appropriately.
.
All breaches of the Academic Integrity Policy are serious and penalties apply. Students should be aware
that they may fail an assessment task, a unit or even be excluded from the University for breaching the
Academic Integrity Policy.
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Unit: WMKT101 Marketing F X
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University
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EXPECTATIONS OF STUDENTS
Students are responsible for their learning and are expected to:
Actively engage with assessment tasks, including carefully reading the guidance provided,
understanding criteria, spending sufficient time on the task and submitting work on time.
Read, reflect and act on feedback provided.
Actively engage in activities designed to develop assessment literacy, including taking the
initiative where appropriate (e.g. seeking clarification or advice, negotiating learning contracts,
developing grading criteria and rubrics).
Provide constructive feedback on assessment processes and tasks through student feedback
mechanisms (e.g. student surveys, suggestions for future offerings, student representation on
committees).
.
.
.
Ensure that their work is their own; and
.
Be familiar with University policy and faculty procedures and act in accordance with those policy
and procedures.
MARKING CRITERIA
Please refer to the marking rubric on iLearn.
4
1. Portfolio
Partl: week3, Monday, 5pm.
Questionl and 2
600 words ( 300 for each)
10% of the total
I
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