下午11:32 6月7日周五 81% ilearn.mq.edu.au MACQUARIE University 1 example of successful management of a brand and 1 example of failed management of a brand. Whichever option chosen, you need to consider how internal and external factors may have impacted the success or failure. HOW TO PRESENT YOUR ASSIGNMENT Your portfolio will be submitted in 2 parts: PART A consists of your answers to questions 1 and 2. PART B consists of your answers to questions 3, 4, 5 and 6. A copy of the marking criteria rubric for this assessment will be placed in iLearn under the Assessment Section. You must write a 300 word critique for each topic. Each critique should include: . The topic (from above) is clearly stated and the relevant headings and pages numbers from the textbook associated with the topic. A brief description of the example, including sources using Harvard (AGPS) referencing. You may use multiple sources for the example, such as personal experience and an article in a business publication. An explanation IN YOUR OWN WORDS of the theory/topic that demonstrates sound and thorough understanding of the theory/topic. A link between theory and practice. Your task is to evaluate and analyse how the example bridges theory and practice, and how well it relates to the topic chosen (from the list above). Suggest future recommendations, your opinions, limitations, implications or consequences associated with the example - these will vary depending upon the example and topic. Write clearly and succinctly in your evaluation and analysis. . Overall Length: PART A: Should not exceed 600 words. PART B: Should not exceed 1200 words. (These limits do not include tables, figures, the reference list, or title page.) Formatting: standard 12-point font, 1.5 line spacing, and side margins 2.5 wide. Referencing: all sources (i.e. the work and ideas of others) must be cited and referenced using the Harvard (AGPS) referencing system. You need to provide both in-text references and a reference list. SUBMISSION INSTRUCTIONS This assessment must be submitted via Turnitin in iLearn. Hard copies will not be accepted or marked. Guidance on how to submit a Turnitin assignment may be accessed from http://mq.edu.au/iLearn/student_info/assignments.htm#turnitin. If you cannot access or view your submission via Turnitin in iLearn, you have not correctly submitted your work and will need to do so prior to the due date. (If you require assistance submitting through Turnitin, you may lodge a OneHelp Ticket or refer to the IT help page.) You may make several submissions via Turnitin to check your work for plagiarism and make adjustments accordingly up until the due date. If you submit again after the due date your submission will be counted as a late submission and penalties will apply (see below). Please note that for a first-time submission the similarity report will be available immediately but for any subsequent submissions it may take 24 hours for the similarity report to be generated in Turnitin. 2 下午11:32 6月7日周五 81% Unit: WMKT101 Marketing F X https://ilearn.mq.edu.au/plu X + 2 c ilearn.mq.edu.au ... MACQUARIE UNIVERSITY INTERNATIONAL COLLEGE ASSESSMENT 1/4 WMKT101 MARKETING FUNDAMENTALS ASSESSMENT DETAILS Unit Name: Assessment Task: Total # Pages: Marketing Fundamentals Portfolio Total Marks: To be advised Unit Code: Term & Year: Weighting: 3 WMKT101 Term 3, 2019 30% in total, consisting of PART A = 10% PART B = 20% Due: PART A: 5pm Monday, Week 3 PART B: 5pm Monday, Week 5 NATURE OF THE TASK This is an individual assessment task to be submitted in two separate submissions. The first submission (PART A) is due in Week 3 and the second submission (PART B) is due in Week 5. INSTRUCTIONS Students are required to collect a portfolio of evidence from the world around them that represents marketing objectives, strategies and tactics. Students will then be required to write a 300 word critique on each of 6 topics, given below, (total 1,800 words): Your task is to collect a total of 7 different examples (2 for topic 6) relating to the specific topics, listed below, that illustrate and provide evidence of ‘marketing in action.' Your examples must be current (from 2016 to 2019) and should come from sources such as newspapers, magazines, websites, social media (e.g. consumer blogs), personal experience, etc. If you are not sure if the source of the evidencel example is appropriate, please ask your teacher. You need to find one example of each of the following topics/questions. Please note that the last topic/question requires 2 examples: 1. Market Research and its use in a marketing plan. This means sourcing an example that demonstrates the use of market/marketing research to determine marketing objectives, strategies or tactics. 2. Who are the competition for your favourite product? This means sourcing an example that demonstrates the impact competition (an external factor) has on your favourite product and thus influences marketing objectives and strategies. 3. PESTL and how this affects the introduction of a new product or service. This means sourcing an example of a new product or service first, and then explaining how each factor in PESTL affects entry into the market. 4. SWOT analysis and its use in the marketing plan. This means sourcing an example that demonstrates how SWOT is used by a company to guide decisions related to the marketing mix or other elements of the marketing plan. 5. Segmentation, targeting and positioning in marketing (STP): Current trends in the industry of your choice. This means first choosing an industry that you are familiar with or interested in. Source an example that describes a current trend in that industry. Explain how STP could be used to take advantage of the trend. 6. New product/services launches or brand management: A success and failure. This means sourcing 1 example of a new product/service success and 1 example of a new product/service failure; OR 1 下午11:32 6月7日周五 81% ilearn.mq.edu.au MACQUARIE University Please note that it is your responsibility to: allow sufficient time for submission of your work and any uploading of documents so try to avoid submitting your work just prior to the deadline. ensure that you make the correct submission and that your document can be viewed in Turnitin. Please also note that technical issues such as an internet outage or computer failure are not considered grounds for special consideration. For further details please check the Special Consideration Policy. LATE SUBMISSIONS Late submissions are possible but they will be penalised unless the student has been granted an approved extension (refer to the Special Consideration Policy). Late penalties will be calculated based on the marks allocated to the specific assessment task. The penalty for late submission is as follows: 5% of the total possible marks will be deducted if it is late by up to 30 minutes 10% of the total possible marks will be deducted if it is more than 30 minutes late and up to 24 hours late . A further 10% of the total possible marks will be deducted for each 24-hour period up to 3 days (including weekends) 100% of the marks will be deducted after 3 days and zero marks will be awarded Please note that online submissions are electronically tracked, and the electronic record of submission will be used to determine late penalties. This means that submitting your work even a few seconds after the allocated deadline will result in a late submission which will attract the penalty noted above. There is no flexibility with the applying of penalties as they must be applied fairly and consistently to all students. RETENTION OF RECORDS Students are required to keep a copy of all items submitted or completed for the purpose of assessment or evaluation until the end of the grade appeal period. FEEDBACK Feedback will be provided in Feedback Studio via iLearn before the end of Term. Marks will be available in Gradebook. ACADEMIC INTEGRITY Using the work or ideas of another person, whether intentionally or not, and presenting them as your own without clear acknowledgement of the source is called Plagiarism. Macquarie University promotes awareness of information ethics through its Academic Integrity Policy. This means that: all academic work claimed as original must be the work of the person making the claim all academic collaborations of any kind must be acknowledged academic work must not be falsified in any way when the ideas of others are used, these ideas must be acknowledged appropriately. . All breaches of the Academic Integrity Policy are serious and penalties apply. Students should be aware that they may fail an assessment task, a unit or even be excluded from the University for breaching the Academic Integrity Policy. 3 下午11:32 6月7日周五 81% Unit: WMKT101 Marketing F X https://ilearn.mq.edu.au/plu X + 2 C ilearn.mq.edu.au .. University 44 . . EXPECTATIONS OF STUDENTS Students are responsible for their learning and are expected to: Actively engage with assessment tasks, including carefully reading the guidance provided, understanding criteria, spending sufficient time on the task and submitting work on time. Read, reflect and act on feedback provided. Actively engage in activities designed to develop assessment literacy, including taking the initiative where appropriate (e.g. seeking clarification or advice, negotiating learning contracts, developing grading criteria and rubrics). Provide constructive feedback on assessment processes and tasks through student feedback mechanisms (e.g. student surveys, suggestions for future offerings, student representation on committees). . . . Ensure that their work is their own; and . Be familiar with University policy and faculty procedures and act in accordance with those policy and procedures. MARKING CRITERIA Please refer to the marking rubric on iLearn. 4 1. Portfolio Partl: week3, Monday, 5pm. Questionl and 2 600 words ( 300 for each) 10% of the total I
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