Description
Summarize the Chapter 5 " Designing Marketing Programs to Build Brand Equity", which on the book from page 149 to 184. I also put the book on the attachment
1. Please summarize all key topics of the chapter,
2. give real life business examples and your own critique of the chapter.
Explanation & Answer
Attached.
Running head: SUMMARY
1
Summary
Student Name
Professor Name
Course Title
Date
2
SUMMARY
Summary
One major topic is that of new perspectives in marketing, and it is clear that there are new
strategies for marketing, and there has been a major shift in the external marketing environment.
Marketers have been forced to embrace new approaches due to changes in the marketing
environment. The 21st century has seen the emergence of a new marketing environment and
marketers are forced to adjust the method that they improve their advertising agendas. Another
major topic is that of integrating marketing, and it is important to realize that in today’s market,
there are diverse ways in which merchandises and facilities can build brand equity. It is essential
for marketers to evaluate how they can ...
