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Running header: OREOS’ MARKETING MIX
OREOS’ MARKETING MIX
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OREOS’ MARKETING MIX
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Oreos interest me because the product satisfies my needs as a consumer, and it is offered
at the right price. They are appealing because they are delicious, crispy, and crunchy cookies
which come in different flavors and go well with milk, peanut butter, tea, or coffee. Oreos are
purchased by families, especially parents, for their kids as a snack. They are also popular among
High school students who prefer OREO as a school snack. Finally, people in a romantic
relationship are also big Oreo customers, and they purchase the cookies as gifts to each other.
The cookies are appealing to people of all ages, especially teenagers. This demographic has
certain characteristics, including; they purchase the product mostly due to peer influence, they
compare the product to the other available brands, and they also repeat customers and usually
buy on impulse.
The marketing team at NABISCO has ingeniously come up with effective ways to market
the all American cookie. They employ the four Ps of marketing to ensure the effectiveness of
their marketing. The first P stands for the product. Here, the team unde...
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