MKT421 University of Phoenix Oreo Marketing Mix Analysis Paper

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Business Finance

MKT421

University of Phoenix

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Assignment Content

  1. Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.
    Develop a 700- to 1,050-word response using the scenario above and answer the following questions:
    • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
    • How do marketers strategically plan to market these products to me?
    • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
    • How does this product get from the manufacturer to the place I can buy it?
    • What promotional activities compel me to buy this product?
    • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?
    • What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?

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Explanation & Answer

Find the attached paper, feel free to seek edits or clarification.

Running header: OREOS’ MARKETING MIX

OREOS’ MARKETING MIX
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OREOS’ MARKETING MIX

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Oreos interest me because the product satisfies my needs as a consumer, and it is offered
at the right price. They are appealing because they are delicious, crispy, and crunchy cookies
which come in different flavors and go well with milk, peanut butter, tea, or coffee. Oreos are
purchased by families, especially parents, for their kids as a snack. They are also popular among
High school students who prefer OREO as a school snack. Finally, people in a romantic
relationship are also big Oreo customers, and they purchase the cookies as gifts to each other.
The cookies are appealing to people of all ages, especially teenagers. This demographic has
certain characteristics, including; they purchase the product mostly due to peer influence, they
compare the product to the other available brands, and they also repeat customers and usually
buy on impulse.
The marketing team at NABISCO has ingeniously come up with effective ways to market
the all American cookie. They employ the four Ps of marketing to ensure the effectiveness of
their marketing. The first P stands for the product. Here, the team unde...


Anonymous
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