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When was the last time you had a meal at McDonald's? In this weeks form please read the interview and comment on " McDonald’s developed a three-part growth framework—retain, regain, and convert customers " strategy.
‘Fast action’ in fast food: McDonald’s CFO on why the company is growing again
Kevin Ozan became CFO of McDonald’s in 2015. Since then, the restaurant chain has had a string of successes. Here’s his take on what’s working, what’s not, and what’s next for the iconic brand.
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Running Head: MCDONALD’S GROWTH STRATEGY
Comments on the McDonald’s Three – part Growth framework Strategy Article
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MCDONALD’S GROWTH STRATEGY
The McDonald's three-part growth framework –" retain, regain and convert customers”
strategy is quite remarkable. This is evident from the fact that since the adoption of the new
strategy, the international chain of fast food r...
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