McDonald CFO On Why the Company Is Growing Again Article Review

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When was the last time you had a meal at McDonald's? In this weeks form please read the interview and comment on " McDonald’s developed a three-part growth framework—retain, regain, and convert customers " strategy.

‘Fast action’ in fast food: McDonald’s CFO on why the company is growing again

Kevin Ozan became CFO of McDonald’s in 2015. Since then, the restaurant chain has had a string of successes. Here’s his take on what’s working, what’s not, and what’s next for the iconic brand.

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Hello there, here is the complete paper. Go through it and in case of anything, feel free to alert me.

Running Head: MCDONALD’S GROWTH STRATEGY

Comments on the McDonald’s Three – part Growth framework Strategy Article
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MCDONALD’S GROWTH STRATEGY
The McDonald's three-part growth framework –" retain, regain and convert customers”
strategy is quite remarkable. This is evident from the fact that since the adoption of the new
strategy, the international chain of fast food r...


Anonymous
Just what I was looking for! Super helpful.

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