Corporate Strategic Management Research Paper

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Description

For this assignment, pick one of the following companies: General Electric, Boeing, Walmart, McDonalds, Walt Disney, Nike, or Starbucks. Craft a paper in which you:

  • Research and describe the company on a global scale.
  • Articulate the companies strategy both in the United States and globally.
  • Describe any business/operating units that exist and examine what they do in the overall company business.
  • Research and comment on the companies competition. What do they do and how do they compare to your chosen company?
  • Evaluate any strengths, weaknesses, or opportunities that exist for your chosen company.
  • Make any recommendations based on your course knowledge on the topics we have learned to date. Including strategy, divestiture, structure, diversification, partnerships, outsourcing, or synergies.

Note: You many not use the same company that you have already selected for your final project.

Your paper should be at least five pages in length, not including cover and reference pages. Cite at least four other scholarly references and utilize proper APA format.

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Explanation & Answer

Hello. Below is the response to the assignment. I am available for assistance and editing if need be. Thank you.

DISCUSSION: BUSINESS CASES ANAYSIS

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BUSINESS CASE ANALYSIS
Starbucks Case Analysis
STUDENTS NAME
PROFESSORS NAME
COURSE
DATE

Starbucks Case Analysis

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• Research and describe the company on a global scale.
Starbucks was developed in 1971 which was opened in Seattle Pike Palace market. It
was purchased by Howard Schultz who changed its name to Starbucks Cooperation. Starbucks is
well-known coffee services such as coffee retailer and roaster. Starbucks has opened stores in
many regions outside North America. Starbucks has developed to international coffeehouse
chain which offers coffee products and beverages among food products. Starbucks is described
to have a good management matrix which includes functional and divisional structures. Its
mission is developed to being the employer of choice; strengthen the coffee industry for internal
and external uses among other awareness practices (Glowik, 2017).
• Articulate the company’s strategy both in the United States and globally.
Starbucks strategy both in the United States has been on various factors. Starbucks has
developed good customer service by providing good quality coffee. This has been developed
from its mission of being the lead coffee globally. It also includes the strategy of being the best
employer of choice. Starbucks has established many stores in the United States and other regions
globally. This has provided job opportunities for the people living in the areas to develop their
living livelihoods. The company has also developed a strategy to increase its store portfolio on a
global scale. Starbucks has increased the number of stores by establishing various Starbucks
stores to increase their customer service (Glowik, 20...

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