You are preparing to address your stockholders at the company's annual meeting. Your topic is "The Changing Business Environment." Share with classmates at least two changes that you would talk about with your stockholders. Explain your answer fully and incorporate material from your readings to help support your answer.
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A change to address is the way that we advertise our products to the potential market. Owing to the advancements in the technology field, more and more people are now dependent on gadgets and the internet to perform almost all of their activities and transactions. Instead of sticking to the native ways of advertising, we ought to grow diverse and reach those that are subservient to the old tricks of the trade. Teens and the young people, for example, are more glued to device screens and social media to care about reading newspaper adverts. Shifting, albeit a little, would ensure that we reach out to this group of potential customers.
Another change in the business market would be the issue of Point Of Sale services. Growth in the business world has made it possible for businesses to shift their entire operations to the internet platform. The sale, ordering and processing of orders could be done online from the comfort of the customers' homes. Inasmuch as the shift will not be rapid and hurried, the consideration of the same would ensure that customers unable to reach the business physical grounds can still shop and have their orders delivered.
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Dec 21st, 2015
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