I need help to work in a work business plan for arabic coffee shop

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timer Asked: Jun 11th, 2019
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Question Description

I need help to work in a business plan for arabic coffee shop.

Please find attached the business plan template that you should follow, and the information about the business idea in the word and the powerpoint. The business plan should be 8 pages text and 2 pages appendices. Appendices should be included only when they support the findings, statements and observations in the plan.

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Qَaَhَwa By: user What is Qahwa? Authentic Arabic Coffee Shop Problems Found - Huge of Arabs population in Chicago land area being underserved. Solutions: - Qahwa will serve the needs for Arabs population in Chicago land area to enjoy authentic coffee and variety of different snacks. - Qahwa will introduce the Middle-Eastern culture and their history with coffee through the traditional seething, dressed waiters/waitress & coffee. Social responsibility - Ethically source the coffee beans from Yemen and Ethiopia - Employee refugee from Syria and other Arabic nationalities. Competitor Analysis Direct Competitors: No direct competitor since Qahwa will be totally different from other famous coffee shops. Indirect Competitors • Starbucks. • Dunkin’ donuts. • Peet’s • Pert • Other coffee shops Feasibility Analysis Industry and market feasibility: - Coffee shops on the united states represents the fastest growing segment in the food service industry by 7% annually. - Qahwa differs from other coffeeshops in many ways. The atmosphere, the menu, and overall experience. Product or Service Feasibility: Coffee Consumption: “Over 50% of Americans over 18 years of age drink coffee every day. This represents over 150 million daily drinkers. 30 million American adults drink specialty coffee beverages daily; which include a mocha, latte, espresso, café mocha, cappuccino, frozen/iced coffee beverages, etc.” (E-Imports.com) Some Example of the offered products: - Arabic coffee - Dates - Middle-Eastern Sweets (Kliga, Balait, Luqimat) Financial Feasibility: • Capital requirements: an estimate of how much start-up capital is required to launch the business. $80,000 to $275,000 is a reasonable estimation for opining the coffee shop. These costs include renting the place, coffee equipment such as grinders, blenders, and refrigerator. • Arabic coffee is served in a containers which are known for as Dalla. Dallas are either 1 Litter which serves up to 9 people would be $10.99 or 0.5 Litters. Which serve up to 4 people would be $4.99 • The average price for Qahwa’s sweets and pastry is between $3.99/ piece to $9.99/ piece • Some of the materials that needs to be sourced internationally includes coffee beans, Saffron, and Dates. The Business Model Canvas Arab bakers. - Arabic resturants - Arabic supermarket - Partnership with local coffee shops - - Serving coffee in a traditional way Traditional Arabic music and dancing Providing Arabic traditional games. Coffee from Yamen and Ethiopia - Saffron, cardamom, - pastries needs. - New experience for non Arab. - Specializing in authentic Arabic coffee and pastries - Male & female 15 YO and older - Arabs and non Arabs - Middle class - Explorer Resources will be sources internationally through plans. - No delivery services, it will din in Page format is 1.5 spaced lines with one inch top, bottom, left, and right margins, 12 point font. This line spacing and font requirements applies to the textual content of the document and not to titles and descriptions accompanying pictures, graphs, tables or worksheets. The plan includes at least three examples of original data collection. For example, the individual preparing the plan might want to conduct a marketing survey to better gauge demand for the new product or service to be offered. If the business will be operated in a rented space, the individual might want to interview a real estate agent in order to determine rental rates. Make sure you cite your information sources in the revised plan and include source materials. Financial data should include a cash flow statement, income statement, and balance sheet. Include an explanation of the offering to investors/financial providers indicating how much money is required, how it will be used, and the proposed structure of the deal. This is the idea 1- My business idea is to open an authentic Arabic coffee shop (Qahwa). The business also can be expanded to have a mobile truck that serves international students in college. 2- Since coffee is an essential part of Arab culture, Qahwa will not only be serving a coffee, but along with the cup of coffee a great and extraordinary experience. There are a mass numbers of Arabic population in Chicago. However, Qahwa wants to provide the opportunity for everyone to try and hopefully enjoy a new taste of the middle east. Currently, there is not an authentic Arabic coffee shop in Chicago that serves the needs for this huge population. 3- Qahwa’s products will includes Arabic coffee, other warm and cold Middle Eastern beverages which includes mint, tea with rose water, and citrus tea. Along with a wide selection of drinks, Qahwa will prepare a variety of freshly made snacks that are full of flavor and are made with love. Example of the snacks are Keliga; date cookies spiced with cardamom, Balait; which is made of vermicelli cooked in a saffron and rose water sauce. 4- The unique value proposition of Qahwa is being specialized in authentic Arabic coffee and snacks. Although there are many middle eastern restaurants around Chicagoland area, there is not a specialized place for it. 5- 1. Industry and Market Feasibility Analysis How fast is it growing? Coffee shops on the united states represents the fastest growing segment in the food service industry by 7% annually. 1. Product or Service Feasibility Analysis Are customers willing to purchase our product or service? Most likely yes. Arabic coffee is an icon for Arabic culture. It is notable that Chicago is the United States’ third largest city with a population of over three million people. In addition, Chicago attracts people from diverse nationalities who are living in or coming as tourists who are willing to expand their experience. 1. Financial Feasibility Analysis Capital requirements: an estimate of how much start-up capital is required to launch the business. $80,000 to $275,000 is a reasonable estimation for opining the coffee shop. These costs include renting the place, coffee equipment such as espresso machine, grinders, blenders, gourmet drip coffee brewers, and refrigerator. 1. Entrepreneur Feasibility - Is this idea right for me? Yes, since my family already have a home based restaurant and bakery. I have the experience to deliver an excellent service for Arabs and non-Arabs as well. • • • • • Qahwa is a coffeeshop that is aiming to sell its products direct;y to individuals (B2C) Demographic: There are about 185,000 Arabs in Cook County with another 75,000 in the five surrounding counties. Chicago is the center of the Palestinian and Jordan immigrant communities in the United States. (https://en.m.wikipedia.org/wiki/Demographics_of_Chicago (Links to an external site.)Links to an external site.) Qahwa is mainly targeting customers between 20-45 males and females. • • • • • • • “As of May 30, 2019, the average annual pay for an Arabic in Chicago, IL is $50,000 a year.” https://www.ziprecruiter.com/Salaries/How-Much-Does-an-Arabic-Make-a-Yearin-Chicago,IL (Links to an external site.)Links to an external site. Geographic location (where your consumers live): The neighborhoods we will target are Bridgeview, Kedzi, Devon and downtown because most of their racial demographics are Arabic. We plan to stay located in Chicago. If the business does well, then we will explore the options of expanding to other parts like suburbs. Psychographic and Behavioral: The United States and Saudi Arabia have distinct cultures. Saudi Arabia (Arabic in general) is a high-context culture, whereas, the U.S is a low-context culture. Arab’s feelings and thoughts are not explicitly expressed, so finding a way to communicate more explicitly is necessary. Most of Arabs practice Islamic religion and it revolves in every aspect of their lives. (Must be aware of the Halal component). Also, family plays a significant role in an individual’s life and social relations. Hence Qahwa should allow individuals to spend quality time with their families by providing activates for children. Additionally, Arabs are known for generosity, this should be taken in consideration when determining the size of the products. Alcoholic beverages are not accepted by Muslims. Q2: Describe the proposed bootstrap marketing campaign for your current business idea Fingan; which is the little cup known for coffee will be provided to people from different nationalities (American, Chinese, Mexican, … etc) in different places such as work, hospital, park .. at the end they all will be shown in a traditional Arabic clothing dancing on a traditional Arabic song and the slogan will appear at the end “Qahwa brings all together” Q3: • Set the price of your product Beverages: *All beverages comes in 0.5 litter sized container and there are also 1 L available for larger groups. • • • • • Arabic coffee with cardamom 99 Arabic coffee with saffron 99 special Arabic coffee 10.89 Red tea 7.99 Green tea 8.99 • • • • Tea with mint 10.99 Tea with rose water 10.99 Tea with cardamom 9.99 Red tea with saffron 13.00 Bakery: • • Balalit 7.99 Balalit with eggs 8.99 Logimat 7.99 Kligah 5.99 Dates cake 14.99 Dates stuffed with almonds 9.99 Dates with Tahina 5.99 • Explain the reason of your price: • • • • • The reason of the price being a little high is because the beans and saffron will be sourced internationally from yamen, Ethiopia, and Pakistan. Qahwa will use high quality beans and the finest type of dates. Additionally, in the bakery, everything will be freshly made every day in the morning • List the pricing strategies you applied Price skimming is the pricing strategy that fit Qahwa the most. Especially to the large serving sizes. After few months of operation, Qahwa shall introduces promotional discount to attract wider range of customers. Business Plan Template Five Important Tips Before You Start! 1. The business plan should tell a compelling story about your business, explaining who, what, when, where, how and why. 2. Your plan should be focused and clear. It’s not about the number of pages or style of the cover. 3. The plan should define specific business objectives and goals with general parameters to guide the organization. 4. Writing a business plan should force logic and discipline into a business. 5. A good business plan is a living document. It should be updated regularly. U.S. Small Business Administration Small Business Training Network www.sba.gov/training Title Page Your Company Name Business Plan Date Street Address City, State & Zip Code Phone Number E-Mail Address Web Address 2 Table of Contents 1. Table of Contents………………………………… 2. Executive Summary……………………………… 3. Business Description & Vision…………………. 4. Definition of the Market…………………………. 5. Description of Products and Services……………. 6. Organization & Management……………………. 7. Marketing and Sales Strategy……………………. 8. Financial Management…………………………… 9. Appendices………………………………………. 3 Executive Summary This section should: After reviewing this section the reader should: • • • Be written last Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why Be less than 2 pages • • Want to learn more about your business Have a basic understanding about your company Start here… 4 Business Description & Vision This section should include: • • • • • Mission statement (business purpose) Company vision (statement about company growth) Business goals and objectives Brief history of the business List of key company principals After reviewing this section the reader should know: • • • • Who the business is and what it stands for Your perception of the company’s growth & potential Specific goals and objectives of the business Background information about the company Start here….. 5 Definition of the Market This section should: • • • • • After reviewing this section the reader should know: • • Describe your business industry and outlook Define the critical needs of your perceived or existing market Identify your target market Provide a general profile of your targeted clients Describe what share of the market you currently have and/or anticipate Basic information about the industry you operate in and the customer needs you are fulfilling The scope and share of your business market, as well as who your target customers are Start here….. 6 Description of Products and Services This section should: • • • After reviewing this section the reader should know: • • • Specifically describe all of your products and services Explain how your products and services are competitive If applicable, reference a picture or brochure of your products, which would be included in the plan’s appendix Why you are in business What your products and services are and how much they sell for How and why your products & services are competitive Start here….. 7 Organization & Management This section should: • • • • After reviewing this section the reader should know: • • • Provide a description of how your company is organized as well as an organization chart, if available Describe the legal structure of your business (proprietorship, partnership, corporation, etc.) Identify necessary or special licenses and/or permits your business operates with Provide a brief bio description of key managers within the company The legal form of ownership for your business Who the leaders are in your business as well as their roles The general flow of operations within the firm Start here….. 8 Marketing and Sales Strategy This section should: • • • After reviewing this section the reader should: • • Identify and describe your market – who your customers are and what the demand is for your products & services Describe your channels of distribution Explain your sales strategy, specific to pricing, promotion, products and place (4Ps) Who your market is and how you will reach it How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively Start here….. 9 Financial Management This section should include: Click here: for automated Balance Sheet template Click here: for automated Income Statement template Click here: for automated Cash Flow Statement template After reviewing this section the reader should: New Business • Estimate of start-up costs • Projected balance sheet (1 year forward) • Projected income statement (1 year forward) • Projected cash flow statement (12 months forward) Existing Business • Balance sheets (last 3 years) • Income statements (last 3 years) • Cash flow statement (12 months) If Applying for a Loan • Current personal financial statement on each principal • Federal tax return for prior year • Have a good understanding regarding the financial capacity and/or projections for your company Start here….. 10 Appendices This section should include as attachments: • • • • • • • Company brochures Resumes of key employees List of business equipment Copies of press articles and advertisements (if available) Pictures of your business location and products (optional) Information supporting the growth of your industry and/or products (optional) Key business agreements, such as lease, contracts, etc. (optional) Start here….. 11 ...
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Tutor Answer

CASIMIR
School: Boston College

Here you go. In case of any further inputs,
please let me know.All the best!I appreciate working with you!

Running Head: BUSINESS PLAN

Qahwa

Business Plan
[June, 2019]

Name
Course
Professor
Date

Street Address
City, State & Zip Code
Phone Number
E-Mail Address
Web Address

1

BUSINESS PLAN
Table of Contents
Mission Statement ..................................................................................................................... 4
Company Vision ........................................................................................................................ 4
Business Goals & Objectives .................................................................................................... 5
Brief Business History............................................................................................................... 5
Key Company Principles .......................................................................................................... 6
Business Industry & Outlook ................................................................................................... 7
I.
II.

Industry Competition ........................................................................................................... 7
Industry development and growth .................................................................................... 8

Strengths ...................................................................................................................................... 8
Weaknesses ................................................................................................................................. 8
Opportunities ............................................................................................................................... 8
Threats ......................................................................................................................................... 8
Critical Needs of Market .......................................................................................................... 9
Target Market ........................................................................................................................... 9
General Profile of the Targeted Clients .................................................................................. 9
Market Share and Size Analysis .............................................................................................. 9
Description of Products and Services ........................................................................................... 10
Specific Description of Products & Services ......................................................................... 10
Competitiveness of the Organization’s Products and Services ........................................... 10
Organization & Management ........................................................................................................ 12
Managerial Structure of the Business ................................................................................... 12
Description of Key Managers in the Organization .............................................................. 12
Marketing Plan .......................................................................................................................... 13
The Market .............................................................................................................................. 13
Sales Strategy and Marketing Mix ........................................................................................ 15
Pre-operational costs ............................................................................................................... 16
Projected Cash Flow Statement ............................................................................................. 17
Projected Balance Sheet.......................................................................................................... 19
Income Statement for year one .............................................................................................. 20

2

BUSINESS PLAN
Executive Summary
Qahwa is an authentic Arab coffee shop that is situated in Chicago. The company is a
vibrant start-up that serves Arab coffee with a difference. The business enterprise not only serves
a cup of coffee but also a great and extra-ordinary customer experience. The coffee shop allows
its customers to fully immense themselves and enjoys Arab culture and cuisine through its
coffee. To achieve its organizational goals and objectives, the management is tasked with not
only make the business policies and organizational direction modules but also provides the
much-needed oversight and makes sure that the organizational goals are met on time.
Importantly, the business enterprise will use various innovative strategies and stress on ethical
practice in meeting its organizational values.
The organization seeks to inject innovation, strategic approach to Arab coffee business,
and redefine professionalism in the sector to not only distinguish itself in the market but also
attract and retain valuable customers. Additionally, ethical practice is important in galvanising
the community support towards the project. To this end, Qahwa will be engaging in various
corporate social responsibility activities that are not only aimed at giving back to the society but
also taking a positive role in societal growth. Specifically, the business enterprise will actively
engage in various healthcare, education, and affordable housing initiatives as part of its corporate
social responsibility. Through corporate social responsibility, Qahwa may uplift the various
disadvantaged sectors and people in the Saudi society. The corporate social responsibility
initiatives will be specifically targeted at deserving cases to make sure that they have the desired
impact.
Primarily, this business plan succinctly highlights the various operation and financial
plans that Qahwa shall employ to meet its ambitious organizational objectives. Particularly,
business plan will aptly specify the market gap that Qahwa will be specifically aiming to fill by
having a thorough market and competition analysis.
Driven by a proactive, market driven, flexible and hig...

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Anonymous
Thank you! Reasonably priced given the quality not just of the tutors but the moderators too. They were helpful and accommodating given my needs.

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