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Running head: STARBUCKS (SBUX) AND DUNKIN BRANDS (DNKN)
Starbucks (SBUX) and Dunkin Brands (DNKN)
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STARBUCKS (SBUX) AND DUNKIN BRANDS (DNKN)
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Starbucks (SBUX) and Dunkin Brands (DNKN)
Abstract
Both Starbucks Corporation and Dunkin’ Brands Group, Inc. are multinational companies
that operating in the fast food business. A comprehensive financial analysis of the 2018 annual
reports and the strategic actions indicate that Starbucks Corporation is well off in terms of
financial and general performance compared to Dunkin’ Brands Group, Inc. For Dunkin’ Brands
Group, Inc. to realize growth, integrating and implementing best strategies such as business
diversification, expanding to other markets and strategic focus are just but some of the best
interventions of attaining a unique competitive advantage. Even though general business strategy
of Starbucks is superior, continuous business improvement processes is very necessary.
Introduction
Starbucks Corporation is a multinational American coffee company operating in more
than thirty thousand locations across the world. Having been focused in the industry that is
highly competitive, Starbucks has managed to attain a unique competitive advantage and this is
attributed to a number of success factors which include but not limited to: transformational
leadership style of the senior management, effective management of the diversified
organizat...