Global Business Environment Milestone Essay

timer Asked: Jun 11th, 2019
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Question Description

Students are to select a foreign country (outside USA) as an overseas market and an actual USA-based company (e.g. Apple, Walmart, etc.) and its existing products/services on which to focus your cumulative Global Strategic Business Plan later in the semester.

Milestone (due week 3) (5 points)

Students will submit a one-two page paper listing their country & company choices for their project along with at least 10 scholarly sources (company website can be included). These are required for students to build the foundation of their papers, and for the instructor to review and provide feedback.

Tutor Answer

School: Cornell University

Here is the task Buddy...Please I will appreciate a good review

Running head: BUSINESS




For my project, I decided to focus on KFC as my company of choice and the choice
market, in this case, is India. KFC is a multinational company that was founded in the United
States of America. The company has over the years grown to become an international
organization offering its services in various countries in the world (Shen, 2014). KFC has always
portrayed important and efficient strategic management plans that have led to its success
(Pedersen, 2011). The main global strategic marketing plan involves demographic segmentation
strategy which enables it to serve specific markets based on the needs of the customers as well as

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