BUS499 Grantham Tesla Motors Disrupting Auto Industry Case Study Analysis

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Business Finance

BUS499

Grantham University

Description

Case Analysis: Tesla Motors: Disrupting the Auto Industry

Read the case, “Tesla Motors: Disrupting the Auto Industry” on page 576-588 use the case analysis format provided below to address to identify the problems and provide several suggested solutions that the Tesla Motors executive team can review for possible implementation.

Be sure to identify "identify 2 to 3 problems" and "develop 2 to 3 possible solutions to the problems identified", and use this as the focus for making your case in the case format. Note: The case questions provided at the end of each case can be used as an insight to what the problems might be; so be sure to investigate the case carefully.



Case Format

I. Write the Executive Summary

  • One to two paragraphs in length
  • On cover page of the report
  • Briefly identify the major problems facing the manager/key person
  • Summarize the recommended plan of action and include a brief justification of the recommended plan



II. Statement of the Problem

  • State the problems facing the manager/key person
  • Identify and link the symptoms and root causes of the problems
  • Differentiate short term from long term problems
  • Conclude with the decision facing the manager/key person



III. Causes of the Problem

  • Provide a detailed analysis of the problems; identify in the Statement of the Problem
  • In the analysis, apply theories and models from the text and/or readings
  • Support conclusions and /or assumptions with specific references to the case and/or the readings

IV. Decision Criteria and Alternative Solutions

  • Identify criteria against which you evaluate alternative solutions (i.e. time for implementation, tangible costs, acceptability to management)
  • Include two or three possible alternative solutions
  • Evaluate the pros and cons of each alternative against the criteria listed
  • Suggest additional pros/cons if appropriate



V. Recommended Solution, Implementation and Justification

  • Identify who, what, when, and how in your recommended plan of action
  • Solution and implementation should address the problems and causes identified in the previous section
  • The recommended plan should include a contingency plan(s) to back up the ‘ideal’ course of action
  • Using models and theories, identify why you chose the recommended plan of action – why it’s the best and why it would work



VI. External Sourcing

  • 2 to 3 external sources (in addition to your textbook) should be referenced to back up your recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues Identify.

The requirements below must be met for your paper to be accepted and graded:

  • Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.
  • Use font size 12 and 1” margins.
  • Include cover page and reference page.
  • At least 80% of your paper must be original content/writing.
  • No more than 20% of your content/information may come from references.
  • Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
  • Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.

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Explanation & Answer

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Running Head: AUTO INDUSTRY

1

Auto Industry – Tesla
Institution
Name
Date

AUTO INDUSTRY

2
Executive Summary

Tesla has become a household name within a very short period of time because of
embracing revolutionary technology in the construction of its automobiles. The company began at
the back of making batteries and ventured into the realm of automobile construction with an
emphasis on electric cars (Faiz, 2019). Its current president, Elon Musk, has pledged to diversify
the company and continue its production of batteries despite the surge in its car industry. The
president made the call on the back of a profit alert which further cements the astronomical growth
of the company.
The development of its automobile sector has come to define the firm and affect its profit
margin. However. In its quest to improve its market share in the automotive industry, the firm has
had to come up against the more established players. The biggest hurdle to its market entry remains
its competition from mostly its European and Japanese competitors (Faiz, 2019). Tesla’s name
recognition remains fairy low beyond the United States and its channels of distribution are not as
widely distributed as its competition. Additionally, the technology that forms the basis of its
automobile portfolio is not reliable enough.
Statement of the Problem
As earlier stated, the company has created a niche of its own in the electric car market
industry. Although the move has largely been b...


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