Wk 6 – Social, Ethical and Legal Implications

User Generated

ZVMUNYY

Business Finance

Description

Assignment Content

  1. Purpose of Assignment
    The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.
    Assignment StepsNote: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
    Resources: Marketing Plan and Outline
    Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
    Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
    Include the following:
    • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

    Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
    • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
    • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

    Integrate the previous weeks' sections, and incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should contain elements from each week of the course, including:
    • Understanding Target Markets (Week 2)
    • Promotion and the Product Life Cycle (Week 3)
    • Price and Channel Strategy (Week 4)
    • Marketing Communication and Brand Strategy (Week 5)
    • Executive Summary, Legal, Social and Ethical Considerations (Week 6)

    Format your assignment according to APA guidelines.
    Submit your assignment.
    Grading Guide: Social, Ethical and Legal Implications Grading Guide
    Resources:

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Kindly the draft and feel free to point for corrections buddy.

Running Head: Business plan

Your name
Instructor
Course
Date

Running Head: Business plan

Business plan
4US I.T Company
MARKETING RESEARCH
4US I.T company main purpose is to provide internet services like the security of data from
malware and ensuring protection of data and privacy where no one can access security of one's
information. We expect to build our company headquarters in Chicago, Illinois, USA.
4US will require starting capital of $500000. This starting capital will finance house rent, 20
employees who will be the starting workforce for this business. The company is expected to start
on 24 November 2019. The target customers will be teenagers, middle earning people and
starting up companies. This range of customers will include countries outside the USA like in
Africa and Asia. The aim for 4US will be to protect the security of data of our customers making
them the only individuals with access with their information and protection from unwanted ads
in their emails or will surfing.
To serve our customers we will have to educate them through media, which is cyber threats
which are common and which might come in the future proving to our customers that we have
licensed hacker who can protect their data from being accessed by unauthorized individuals
including email threats. Participation of customers on challenges they encounter and what they
don't like on the internet and what to them seem a threat.
Our competitors are Symantec, Cisco and Palo Alto Networks which have large market shares
making them be able to fund their projects...


Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags