of Intercultural Communication
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Question 1 of 1
Answer each of the questions below in essay format.
Write your responses in complete sentences. Your answers to each question
should include three to four well-developed paragraphs (about 400‒500 words).
Be sure to carefully read each question to ensure that
all components are answered with the appropriate depth and detail. Your answers
should be free of spelling and grammar errors. When using reference material,
you must properly cite your sources using in-text citations. You must also
include a reference list. All documentation must be rendered in APA citation
style (see announcements for details on APA).
Review the Essay Grading Rubric as you prepare to
complete this assignment.
Topic: Stereotypes in Media
Watch 4 hours of television during the next week,
preferably during evening hours when more commercials appear or analyze four
Web sites with advertisements. Record the number of representatives from
different cultural and microcultural groups (ethnic, racial, gender, age,
social class, etc.) that appear in the commercials and document the role that
each person plays.
Answer the following questions:
a.How many different groups were represented?
b.What groups were most represented? Why do you think
this is so?
c.What groups were least represented? Why do you think
this is so?
d.What differences, if any, were there in the roles
that members of the various groups played? Did one group play more
sophisticated or more glamorous roles than others?
e.In how many cases were people depicted in
stereotypical roles (e.g., African Americans as athletes or women as
f.What stereotypes were reinforced in the commercials?
g.What do your findings suggest about the power of the
media and its effect on identity formation and intercultural communication