Elements of Intercultural Communication
To move between questions, do not use the tab key. Doing so will highlight and delete text as you start typing. Instead, use your mouse to place the cursor where you need to type.
Please make sure you have answered all questions prior to submitting. Once you click the submit button, you will not be able to return to this section.
Question 1 of 1
Answer each of the questions below in essay format. Write your responses in complete sentences. Your answers to each question should include three to four well-developed paragraphs (about 400‒500 words).
Be sure to carefully read each question to ensure that all components are answered with the appropriate depth and detail. Your answers should be free of spelling and grammar errors. When using reference material, you must properly cite your sources using in-text citations. You must also include a reference list. All documentation must be rendered in APA citation style (see announcements for details on APA).
Review the Essay Grading Rubric as you prepare to complete this assignment.
Topic: Stereotypes in Media
Watch 4 hours of television during the next week, preferably during evening hours when more commercials appear or analyze four Web sites with advertisements. Record the number of representatives from different cultural and microcultural groups (ethnic, racial, gender, age, social class, etc.) that appear in the commercials and document the role that each person plays.
Answer the following questions:
a.How many different groups were represented?
b.What groups were most represented? Why do you think this is so?
c.What groups were least represented? Why do you think this is so?
d.What differences, if any, were there in the roles that members of the various groups played? Did one group play more sophisticated or more glamorous roles than others?
e.In how many cases were people depicted in stereotypical roles (e.g., African Americans as athletes or women as homemakers)?
f.What stereotypes were reinforced in the commercials?
g.What do your findings suggest about the power of the media and its effect on identity formation and intercultural communication