Question Description
I don’t understand this Economics question and need help to study.
1. Use the concepts of trace strength and spreading of activation to explain why the Apple brand is memorable. What does Apple do to strengthen trace strength, and why is doing this important for the company’s long-term success?
2. How has the iPod’s prototypicality affected the Apple brand?
3. Why would Apple change to new advertising right after the introduction of the iPhone? Explain, using your knowledge of memory and retrieval.
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Running head: APPLE CASE QUESTIONS
Apple case questions
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APPLE CASE QUESTIONS
2
Question one
By applying the concepts of trace strength and spreading of activation, Apple brand is
memorable because of two main reasons; first, Apple has been successful in its action of
attracting various customers, this is because it offers quality services which satisfy the needs
of customers. Second, Apple brand h...