Management Human Resource Consideration in Strategy Shif Questions

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ybiryl25

Business Finance

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Sportsman Shoes has been a leader in the shoe industry for more than 30 years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low cost strategy in order to sustain its success. It sells a limited number of shoe designs and has held costs low through manufacturing efficiency and standardized operations. However, the past years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive market position. As a result, company executives have decided it is time for a strategy shift. Sportsman’s executives have done extensive market research and determined that many niche shoe markets exist where athletes are willing to pay more for shoes designed to meet the unique needs of their sport. There are very few market competitors in this niche shoe market and most do not have Sportsman’s past experience in controlling manufacturing costs. Sportsman has determined with talented shoe designers in place, they can manufacture athletic shoes to meet the needs of the niche markets using their current manufacturing facilities and employees. By designing shoes that have features that differs from competitors and meet the needs of a new specific group of customers Sportsman believes it will achieve a competitive advantage. Further, while their shoes will not be low cost like they were in the past, they will likely be able to sell these niche market shoes at a lower cost than market competitors and still make a healthy profit. Therefore, Sportsman has decided to shift from its low cost strategy to a differentiation strategy and will begin to make production of these new specialty shoes. Sportsman must now make many tactical decisions in various functional areas of the company to support the decision to shift its overall strategy. Its first priority is to restructure the product development function. As it will need to understand the needs of niche markets and design shoes to meet those needs, it will need to hire and retain talented shoe designers. The company will also need to hire operations specialists to transition its manufacturing operations to manufacture these new shoe designs. Beyond hiring staff, Sportsman must also consider the implications for present employees to help them transition to their new work requirements. Therefore, there are several considerations the company must address in the area of human resource management. 1. Following Sportsman’s shift in competitive strategy, what are some considerations for the human resource practices? 750 words and 4 scholarly references 2. What specific challenges will Sportsman face specifically in the area of compensation? 750 words and 4 scholarly references
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B. Thesis Statement

Body

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B. Summary of second piece of supporting evidence/information

Second paragraph description

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Running head: SPORTSMAN STRATEGY SHIFT

Sportsman Strategy Shift
Name
Institution

1

SPORTSMAN STRATEGY SHIFT

2

Human Resource Consideration in Strategy Shift
Organization restructuring and strategy shifts are changes that characterize companies
today to enable them adjust to external and internal changes. Competition and mergers of related
companies are some of the factors that compel organizations to undergo strategy shift. The
Strategy shift at Sportsman Company is as a result of competition and the need to make more
profits. In implementing structural changes geared at reducing costs and specializing on a niche
of production, the human resource is likely to get affected. Identifying and specializing in a niche
of production would require special skills and structures to succeed. Human resource is a key
component of any company and determine their success or failure. It is therefore important for
human resource considerations to be made in restructuring to ensure that the strategy shift is
effective, does not cause disruption and falls in line with legal requirements.
Job design is one consideration that determines any human resource practice during
strategy shift. In restructuring, it is important to highlight the flow of work in the anticipated
model as well as the tasks that will be required to achieve competitive advantage over other
companies. Various tasks dictate specific human resource requirements both in terms of numbers
and the special skills needed to execute them. Considering job design helps organizations
implement change ‘involves combined efforts of change agent & members of the organization in
identifying problems and design/develop strategy that help the employees in the organization to
learn how to deal with their difficulties in the process of...


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