Colorado State University Marketing Concept and Marketing Myopia Essay

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Writing

Colorado State University Online

Description

  • In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
    • Your essay must include an introduction.
    • You must also reference at least one journal article from the CSU Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources.
    • Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages.
    • All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.

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Explanation & Answer

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Running head: MARKETING CONCEPTS

Marketing Concepts

Name

Institution

1

MARKETING CONCEPTS

2
Marketing Concepts

Introduction
The success of an organization in a business environment depends on the strategies of
helping consumers attain the intended needs and wants. Consumers are the primary focus when
an organization decides to venture into a business. The focus is laid upon the realization of the
necessities and preferences of the customers. Marketing concepts involves the strategies
employed by an organization in promoting the products and services to fit in the competitive
business environment. Marketing concepts include product concepts, selling concepts,
production concepts, and societal marketing concept. The concepts incorporate the strategy of
understanding the consumers’ needs, wants, and analyzing the demands within a business
environment. Failure to understand viable marketing concepts affects the business, which results
in marketing myopia. Marketing myopia is considered to be the failure of an organization in
assessing the needs and preferences of a target market which affects the business performance.
The marketing concepts are essential strategies for ensuring the productivity of an
organization in a competitive business environment. A successful business implem...


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