Description
Competency
Integrate the positive and negative effects of social media making global communication easily accessible.
Instructions
When using social media, the communication barrier of distance is eliminated. This comes with obvious benefits, but it also comes with extra challenges due to the increased potential for misunderstandings with cultural differences and language barriers. The person that knows how to use communication opportunities will have a strong advantage in their work and in their networking and relationships.
This assignment has two parts to it.
Part 1:
Locate and study social media pages of businesses that are making an effort to market their product globally. You can use any social media platform you choose. Examine what you believe the companies are doing well and what can be improved. Look for ways in which their communication are clear to a large number of people, breaking through language and cultural barriers. Also look for ways in which the pages could be improved due to the limitations and challenges of global communication.
After you have studied several pages that are seeking to reach a large number of people, choose three of them.
1A. Choose the page that you feel does the best job overall.
Describe why you feel like this social media page was the best one that you viewed. Take a screenshot of the page and upload it with your submission.
1B. Choose one that needs improvement.
Describe what you see that needs improvement in their effort to reach people globally. Take a screenshot of the page and upload it with your submission.
1C. Choose one that most closely represents the type of page that you might create in the future. If you have no interest or potential need for ever creating a social media page that is intended to reach the masses globally, then choose one that you are interested in and like.
Describe why you chose this social media page as the one that you can best relate to or like the best. Take a screenshot of the page and upload it with your submission.
Note: Do not use the same social media page for more than one of these three choices. For example, do not say that one social media page was the best and also the one that you would be most likely to create a similar page as. In other words, do not use one social media page for both 1A and 1C. You need to choose three separate pages in total.
Part 2:
Now you will use what you have learned to create your own social media page with the intent of reaching the masses. You will not need to actually create a page on a social media platform. Creating a fake company or organization online could obviously cause problems. Instead, emulate the formatting of a social media page, and create it so that you can submit it to your instructor.
Take what you learned from Part 1 to create the best fake social media page you can on an imaginary company or organization of your choice. Your company or organization can be anything you want, just ensure that it is class-appropriate. Describe what you learned in this assignment and how you incorporated that knowledge into your social media page.
Explanation & Answer
Attached.
Learning To Communicating Globally Through the Platform of Social Media - Outline
I.
Description of the successful page
II.
Description of the unsuccessful page
III.
Description of the page I relate to
IV.
Created page
Running head: Learning to Communicate Globally Through the Platform of Social
Media
Learning to Communicate Globally Through the Platform of Social Media
Name
Institution
Author Note
1
Learning to Communicate Globally Through the Platform of Social Media
2
Part 1
A1.
Comparing Instagram pages for Pizza Hut, Domino’s Pizza, and Sbarro, Pizza Hut has
done the best job in marketing its products to global customers. By a glimpse, one can easily
identify the products offered by the company, the website of the company, and the target market
segments. In most of the Instagram posts, Pizza Hut features people of different cultural
backgrounds. Pizza Hut has managed to embrace diversity in their advertising and thus creating a
positive impression in the eyes of consumers. Apart from embracing diversity, the visibility and
graphics used in the advertising are more appealing. To avoid overcrowding an advert, Pizza Hut
often uses less thanthree people in their adverts.
Learning to Communicate Globally Through the Platform of Social Media
3
Pizza Huts Instagram
Advertising
In advertising, Pizza Hut uses different languages to reach diverse customers. Using
different languages help consumers from different cultural backgrounds to access information.
With the use of an interactive store locator app, Pizza Hut enables customers to easily identify
where they can access services (Ashley & Tuten, 2015). Notably, the Instagram page is a
business account. As such, customers can contact the firm directly the same way it works for the
website. Also, the business account can publish ads without external links such as Facebook. The
Account also has analytic tools that the Pizza Hut owners can use to analyze the impression and
the number of users with access to the posts. This information can be used to improve future
posts and ads. Interaction is the most important aspect of social media business communication,
Pizza Hut, has several interactive Hashtags; for instance, #pizzahut, users can share their
experiences while exposing the brand to more audience. Finally, Pizza Hut posts Instagram
stories instead of ordinary dairy posts. The stories feature at the top of the user’s window hence
making sure that the content gets to as many people as possible.
Learning to Communicate Globally Through the Platform of Social Media
4
1B.
The Instagram page of Sbarro needs some improvements. The photo images and videos
posted on the page have very high graphics; however, most images feature pictures of pizza.
The users need to be able to interact with the content on the page. As a result, having highquality pictures without actual diverse people eating the pizza and having fun, the result of the
page is just typical. Also, most of the adverts feature Whites and thus failing to embrace
diversity, which is an important factor in contemporary business(Ashley& Tuten, 2017). The
common people are looking to buy any form of fast food look for stores that have little or no
racial affiliations. The diversity of the corporate world requires the image of any business
a...
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