Ethical Issues Related to Marketing Discussion

User Generated

puryf0604

Business Finance

Description

I need a 3-4 paragraph post for each Learning Activity. The sources I attach are the only ones you can use for citations. I need at least three of the sources for each post. APA Format. For in-text citations it should be, (Author, Publication Year, page number). If there is no page number just exclude it. Make sure that you really show an understanding of the concepts in each learning activity. Also, see attached for the instructor's notes for this week. It may give you an idea of what is expected.

SOURCES TO BE USED:

Theme 1: Ethical Issues Related to Marketing

Offensive/Exploitive/Insensitive/Violent—short of illegal

False Claims to Making One Healthier, Richer, Younger--illegal

Exploitive/Dangerous to Children & Vulnerable Populations

Stealth Advertising/Conflicts of Interest/Biased Reviewers

Theme 2: Ethical Issues Related to Brand Protection

Controversial Ingredients and Testing of Ingredients

Assembly & Manufacturing Problems

Consumer Privacy

Pricing

Theme 3: Ethical Issues Related to Food & Drink Production

LEARNING ACTIVITES

Learning Activity # 1

Baby Needs a New Crib

An on-line retailer that sells home and children’s items, such as children’s furniture, clothing, and toys, was seeking a way to reach a new audience and stop the declining sales and revenue trends it was suffering. A market research firm hired by the retailer identified a new but potentially risky market: lower-income single parents. The new market seemed attractive because of the large number of single parents, but most of these households were severely constrained in terms of their monetary resources.

The research firm proposed that the retailer offer a generous credit policy that would allow consumers to purchase up to $500 worth of merchandise on credit without a credit check, provided they signed up for direct payment of their credit account from a checking account. Because these were high-risk consumers, the credit accounts would carry extremely high interest rates. The research firm believed that even with losses, enough accounts would be paid off to make the venture extremely profitable for the on-line retailer.

Should the retailer pursue this new marketing strategy? Why or why not?

Learning Activity # 2

Advertising and Children: Do We Need Special Rules?

It is widely believed that businesses reap the benefits of billions of dollars in revenue that can be attributed to consumer spending on behalf of children. That children often influence the buying decisions of their parents has not been lost on businesses and in their advertising and marketing strategies, businesses realize that the way to the parents is frequently through their children. In older children who have access to funds, their spending has been a cash cow for businesses. The influence of children on buying decisions and spending in their own right have led to some ethical questions in the way goods and services are advertised and marketed to children (for our purposes you may consider anyone 17 and under as the target group).

The question of advertising and marketing to children has produced at least two schools of thought. There are some who believe that the advertising and marketing rules and laws that apply to everyone are sufficient to protect children. The other school says children are a special category and deserving of special laws and rules aimed specifically to protect them from inappropriate forms of advertising and marketing efforts.

Which side of the debate is the more persuasive to you and why? If you believe there should be separate laws and rules, what would you include in such? If you believe existing rules and laws adequately protect children, explain why this is the case, providing specific examples of how the general laws protect children. In your response, identify and discuss what you believe to be the ethical dilemma, and at least two related ethical issues. Are there any ethical theories that might support your position?

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Here you goI will be around. Hit me up should you need any further assistance

Running head: BUSINESS ETHICS

1

Business Ethics Discussions
Student’s Name
Institutional Affiliation

BUSINESS ETHICS

2

Learning Activity # 1
Baby Needs a New Crib
The research firm’s proposal to the online retailer to target lower-income single parents
seems viable and profitable despite its huge risk. The risky part is allowing lower-income single
parents to purchase up to $500 worth of merchandise on credit without a credit check. However,
the retailer plans to offset this risk by charging extremely high interests rates — which,
according to the research firm, would ensure the retailer remains highly profitable even if some
accounts fail to pay off. This strategy can be compared with Uber’s controversial surge pricing.
Uber increases prices in areas with high demands or during peak seasons to the distaste of some
customers. In an article titled Uber’s Surge Pricing: Is it Ethical? Crowley (2017) argues that
raising prices with high demands is not unethical unless when done during a crisis that forces
people to demand a specific product or service.
In our case, low-income single parents could be said to be in a crisis of monetary
constraints. Therefore, despite the strategy appearing good for the retailer as it would help stop
its declining sales and revenue trends, it could be argued to exploitative to the lower-income
single parents. Giving credit with exorbitant interest rates to a group that is already struggling
with finances is only likely to drive them deep into bad loans. It can also be argued that...


Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Related Tags