Based on my research and observations, the blockbuster mentality
is very persuasive. The blockbuster mentality has characteristics that include
young adults as the target audience, are action packed big budget releases,
they have heavy merchandise tie-ins, and most have a possibility of a sequel.
The movies that define blockbuster mentality are trendsetting an engaging thus
becoming very popular and persuasive. With such media and publicity surrounding
these type of films, in every media source, no who one can deny the power of
persuasion that they have.
Movies that are on the list of the Top 25 all-time highest
grossing movies in the United States of America have displayed one or more of
the characteristics of blockbuster mentality. Nearly all of the top 25
grossing films feature animated or digital composited characteristics. This
reinforces the fact that the highest grossing film we are predominantly
advertised for children. They know firsthand, how easy children are to be
persuaded. Children are young, naive, and have a very short attention span. I
believe those film specifically are geared toward younger people being that
they are very impressionable. It is no surprise that children and teens are the
easy audience to capture, even minus the graphics. The blockbuster mentality is
most prominent with this type of audience, they younger ones seen to form a
better attachment with the film and all of the media, merchandising, and sequels.
In a 5-6 page essay entitiled "The Blockbuster
Mentality", discuss these sentiments. Do you agree or disagree?