Jack Ma Entrepreneurship and Technology Case Study Report

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Description

Complete the template and write a report (1500 words), the template will not count to the word count.

I choose Jack Ma as the entrepreneur. So focus on technology entrepreneurship.

PART A: Case study(1000 words)

Each student in the group will develop a case study on an international entrepreneur (Jack Ma) from a country( China) of their choice with a specific focus (eg technology). (Therefore if you are assigned technology entrepreneurship, you will find an international entrepreneur who is a technology entrepreneur also). Information gathered on the entrepreneur and their firm should be entered on the research template provided and submitted with the case study. 1000 words maximum excluding references.

1.Introduction

-What is this case study about?

-Who is entrepreneur?

2. background (100 words)

-A brief history of this entrepreneur and ventures

3. motivational theories

-What motivated him/her to set up this venture? *use selective motivational theories

-What type of entrepreneurial approach and attitude? *use effectuation theories

-Any family influence? * use familial entrepreneurship theories

4. Failure+success+lessons learn

- what can we learn from this case study?

B. PART B (THEMES)(500 words)

Student will then prepare and submit a second part for this assignment, where they are required to identify the main International Entrepreneurship themes emerging from the case study, and how the focal international entrepreneur and their firm confirm/disconfirm the relevant International Entrepreneurship literature, 500 words maximum excluding references

  • Tell us what your choice of theme
  • Define the theme using citations
  • Relate technology/social entrepreneurship with your entrepreneur
  • Does the literature/ theories agree or disagree?e.g. xxx mentioned that most entrepreneurs own a good degree. But Jack Ma didn't have a good degree. So disagree.

Reference 10-15

Havard reference

E.g.citation :(Siegel, 2005)

Siegel C., 2005, Internet Marketing, Foundations and Applications, Houghton Mifflin Company, Boston, New York

Unformatted Attachment Preview

INTERNATIONAL ENTREPRENEURSHIP - MODULE HANDBOOK INTERNATIONAL ENTREPRENEURSHIP General feedback from assignments will be providedRECORDS within 10 working days. Company: alibaba Entrepreneur: Jack ma Researcher: Location: Website: Profile of firm REF. 1.1 DESCRIPTION Company age 1.2 Size (no. of employees/sales turnover) RESPONSE 10 years 86833 employees 2502.66 billion yuan/year 1.3 Industry sector Service sector Main offerings (try and get on-line brochures, materials etc) 1.4 Main Markets Domestic/International E-commerce, online payment, B2B online trading market and cloud computing business B2B B2C 1.5 If international, no. of markets 24.32% Percentage of sales as exports Demographic profile of Entrepreneur (Check and see if the entrepreneurs profile is on firm’s website or if he/she has a personal site. Do an on-line ‘person’ search and media search) REF. 2.1 DESCRIPTION Age, gender, education, marital status, etc 2.2 Prior work experience/s Worked for/owned another business? 2.3 Personal interests, specialist training, etc. 2.4 Other relevant/interesting information RESPONSE 55,male,Graduated from Hangzhou Teacher's Institute with a B.A in English,married Motivation to start business REF. 3.1 3.2 DESCRIPTION What factor/s motivated entrepreneur to start up What levels of support did he/she get from: Family & friends Spouse/partner Government agencies Financial institutions (banks etc.) 3.3 What start-up barriers did they face? (eg lack of finance/management expertise, etc 1 RESPONSE INTERNATIONAL ENTREPRENEURSHIP - MODULE HANDBOOK REF. 3.4 DESCRIPTION How did they overcome these barriers? 3.5 What challenges do they currently face? RESPONSE Future Plans REF. DESCRIPTION How has business changed/grown 4.1 4.2 What future plans do they have for the business Expand/maintain/divest 4.3 What future ambitions do they have for themselves What do they consider to be the secret/s of their success 4.4 4.5 What advice would they give other potential entrepreneurs 2 RESPONSE
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Explanation & Answer

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INTERNATIONAL ENTREPRENEURSHIP - MODULE HANDBOOK

INTERNATIONAL
ENTREPRENEURSHIP
General feedback
from assignments
will be providedRECORDS
within 10
working days.
Company: alibaba Entrepreneur: Jack ma Researcher:
Location:
Website:
Profile of firm
REF.
1.1

DESCRIPTION
Company age

1.2

Size (no. of employees/sales turnover)

RESPONSE
20 years

86833 employees
2502.66 billion yuan/year

1.3

Industry sector

Service sector

Main offerings (try and get on-line brochures,
materials etc)

Core commerce, digital entertainment and media, cloud computing,
innovation initiatives, and Ant Financial services.

Main Markets

E-commerce, online payment, B2B online trading market and cloud
computing business

1.4

Domestic/International
B2B B2C
1.5

If international, no. of markets

24.32%

Percentage of sales as exports

Demographic profile of Entrepreneur
(Check and see if the entrepreneurs profile is on firm’s website or if he/she has a
personal site. Do an on-line ‘person’ search and media search)
REF.
2.1

DESCRIPTION
Age, gen...


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