Brooklyn Institute of Business Technology the Starbucks Corporation

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Brooklyn Institute of Business Technology

Description

For this Assignment, you will complete an observation and analytical evaluation of an organization. A template is provided for you at the end of this Assignment description. Be sure to use this template.

You will choose a business to observe either as an employee or as a customer/client. During this course, you will observe and evaluate the organization based on information you have learned about organizational culture. Be sure to refer to the articles you have read during this unit as well as the multimedia presentation about Company Culture in the Learning Activities area for Unit 6.

The Assignment will be comprised of a PowerPoint with narration about your experiences in the observation and your analysis of the organization. In addition, a transcript of the narration will also be needed to be included.

NOTE: The narration is a required element of this assignment and must be included to earn a grade for this assignment.

Bulleted Points on each slide should include brief points that identify the areas that will be addressed in the narration.

Your PowerPoint presentation should include a total of six slides using the following format:

Slide 1: Cover page that includes assignment title, your name, course, section number, and date.

Slide 2: Introduction of Company (1–2 minutes of narration)

  • Introduce the presentation by explaining information about the organization and the observation that took place such as the name of the organization, type of organization, day and time of observation and your role as an observer (are you an employee, customer, etc.).
  • Share background information about the company to give the audience an understanding of what this organization does. Support the ideas shared with research about the company’s background.

Slide 3: Professional Appearance of Employees and Company (1–2 minutes of narration)

  • Use these questions to guide your response (do not use these questions verbatim in your presentation):
    • How do the employees dress?
    • Is there anything about the appearance of the employees that distracts from their professionalism?
    • Do the employees’ appearance fit the nature of the business? Why or why not?
    • What does the working environment look like? (furnishings, artwork, lighting, sounds, etc.)
    • Do the physical surroundings fit the nature of the business? Why or why not?
    • How do the employees interact with each other and outside people within the workplace? (greetings, tone of conversation, non-verbal communication, etc.)
    • How do employees interact with each other?
    • Do the interactions of employees fit the nature of the business? Why or why not?

Slide 4: Analysis of Company (1–2 minutes of narration)

  • What inferences can you make from your observation? You should cover the following ideas in your explanation:
    • Analyze the company based on information you have learned about organizational culture in the class. Areas to include:
      • Determine the dominant organizational culture the company follows by choosing one of the 4 organizational cultures you learned during this unit of the course. Support this information with what you have learned about organizational culture based on both observations and research.
      • Compare the work done at the company and the organizational culture and explain how this relates.
      • Research the mission of the company and explain if it aligns with what you have observed. Explain why or why not.

Slide 5: Evaluation of Your Fit (1–2 minutes of narration)

  • Based solely on what you have observed and researched about the company (not based on the field of the company), do you feel you would be a good fit for this company? Why or why not?
    • Support this information with what you have learned through your observation as well as what you have researched about the company.
  • Identify at least 2–3 social and behavioral attributes you have that would be an asset to this company. Explain why. How do these attributes specifically connect with the nature and needs of the company?

Slide 6: Reference Slide – follows APA guidelines. (Reminder: for each source on the reference slide, there must be a corresponding in-text citation in the body of the presentation.)

Narration Guidelines: Your narration for the slides should demonstrate the following:

  • Maintain a persuasive tone by summarizing observations and evaluations for each slide.
  • Words should be clearly enunciated, and professional tone should be sustained throughout the presentation narration.
  • Audio recording should be free of background noise and interruptions.

Assignment Format

  • Two attachments will be needed to hand in for this assignment:
    • PowerPoint Presentation including narration with six slides that is professionally organized
    • Transcript shared in a Microsoft Word document should be included (be sure to separate each slide on a separate page).
  • Replace all template wording with brief bulleted points in your own words that guides the audience.
  • Slides 2–5 should include narration. See information on Slide 2 in the template which explains how to add narration to a PowerPoint slide – (be sure to remove this slide before posting to the Dropbox)
  • Ideas throughout the assignment should be supported by specific areas observed while conducting the observation during this course.
  • Bulleted points on each slide should include brief points that identify the areas that will be addressed in the narration.
  • Researched information should be included on Slides 4 and 5 (In-text citations should be included with any brief points that were researched from outside sources and the narration should fully explain the points).
  • With the presentation, there must be a transcript included in a Microsoft Word document that includes the narration word for word for each slide. Be sure to use headings for each slide narration, e.g., Slide 2, Slide 3, etc.
  • Identify the source of any pictures you use. NOTE: Pictures are not required for this presentation.

Use the PowerPoint template provided and submit your two files (both the PowerPoint with audio narration and the MS Word document with the transcript) to the Unit 6 Assignment Dropbox.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Starbucks Coffee Company
Observation and Evaluation

Presented by:
Course:
Date:

Introduction
• Starbucks Coffee Company specializes in
coffee and tea in America
• It was founded in March 1971 by Jerry
Baldwin, Zev Siegl and Gordon Bowker
• The company now has over three thousand
stores all over the world
• It has distinguished itself from other coffee
and tea companies by having a unique taste,
customer experience and quality
• Its headquarters are located in Settle,
Washington in the United States

Professional Appearance of Employees and
Company
Employees did not have a uniform dress code but were all smart on what each
wore
Starbucks Corporation allowed all its employees to wear clothes of their choice
apart from the company’s uniform
The employees had the best working environment equipped with all the
resources and equipment
The store had decorative and bright lighting, high-class furniture, floor and ceiling
to enhance customer satisfaction and experience

Company Analysis
Starbucks Coffee Company employs the Clan Culture
This involves teamwork, consensus and communication
The employees work as a team and ensure that every customer is warmly
and friendly treated, which makes it different from all its competitors.
The company’s mission is to create a culture of belonging and warmth
where every customer is welcome.

Evaluation of the Starbucks Company
All the employees seem to be happy and satisfied with their
work and work as a team for better output
Company for the company also ensures the employees are ...


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