MKT 575 Boston College Does Advertising Foster Materialism Discussion

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Question Description

Can you help me understand this Management question?

Marketers continue to push the envelope as they challenge society's norms regarding what topics are appropriate to discuss in public. Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible. Do you agree with this? If yes, is materialism a bad thing? If no, what are your reasons? Please provide two specific examples of a product that supports your beliefs about the role of advertising in society. 

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Explanation & Answer

Attached.

Advertisement and materialism outline
Introduction


Effects of advertisement of societal materialism



Advertisement encourages materialism

Psychological effects


Debarring thinking power



Shaping individuals’ mindset

Proposing solution to social problem


Material possession



Social stratification

Creating new desires and needs


Materialistic society

Conclusion
References
Brown, K. W., Kasser, T., Ryan, R. M., & Konow, J. (2016). Materialism, spending, and
affect: an event-sampling study of marketplace behavior and its affective
costs. Journal of Happiness Studies, 17(6), 2277-2292. Retrieved from
http://selfdeterminationtheory.org/wpcontent/uploads/2017/02/2016_Brown_etal_J_Happiness_Stud.pdf
Cleveland, M., Laroche, M., & Papadopoulos, N. (2016). Global consumer culture and local
identity as drivers of materialism: an international study of convergence and

divergence. In Looking forward, looking back: drawing on the past to
shape the future of marketing (pp. 479-479). Springer, Cham.


Running head: ADVERTISEMENT AND MATERIA...

furyylg (25451)
UT Austin

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