MKT100 Macquarie University Marketing Concepts Discussion


Question Description

155. Follow the instruction to finish the part B. 1200 words

Only the part B needs to be answered.

Please read all instructions very carefully

Answer the question 3 4 5 and 6

All the work must be original

Turn it in report is required

MKT100 Macquarie University Marketing Concepts Discussion
MKT100 Macquarie University Marketing Concepts Discussion
MKT100 Macquarie University Marketing Concepts Discussion
MKT100 Macquarie University Marketing Concepts Discussion
MKT100 Macquarie University Marketing Concepts Discussion

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School: Rice University


Answer outline to Marketing concepts

Segmentation, targeting and positioning
Product launch

Marketing Fundamentals 1

by name

City of University

Marketing Fundamentals 2

PESTL is one of the concepts in marketing principles. With the launch of iPhone X into the
market, there are factors in the external environment that affect its entry into the market.
Political factors are factors that determine the extent to which the government has an influence
on the economy or to an industry in particular (Reic 2016). With the launch of the iPhone, X
government may impose a duty on the new iPhone X, which will cause the structure of the
pricing of the new smartphone to change.
Economic factors are determinants that define the performance of the economy, which inherently
have a direct impact on a company’s new product (Reic, 2016). With the example of the iPhone
X when there is a rise in inflation rate in the economy, this will force the Apple Company to
change the price of its iPhone X. Adding to that the economy will affect the purchasing power of
the consumers and also cause a change in demand and supply.
Social factors are factors within the social environment in a market (Reic, 2016). For the iPhone
X, social factors such as trends in the target market will determine the demand for the new
smartphone in the market.
Technological factors are factors that relate to innovation that affect an industry (Reic, 2016). In
the case of the iPhone X advancement in smartphone technology such as processing power may
determine the success of the new smartphone in the telecommunication industry because t...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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