The four characteristics of a legally astute manager:
include an acceptance of how important the law is to the success of the organization,
a proactive attitude toward legal issues and regulations the ability to use informed judgment when faced with decisions involving legal implications,
and having the knowledge of specific laws, regulations, tools and resources. A social media marketing manager must be specific in these qualifications due to the fairly new concept of social media when comparing it to other avenues of marketing like television, print and radio.