Description
Develop a 750-1,000-word executive summary of your organization's (or one you know
well) annual marketing plan.
Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You are required to submit this assignment to LopesWrite. Refer to the directions in the Student Success Center. Only Word documents can be submitted to lopes write.
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Explanation & Answer
Attached.
Executive Summary: Marketing Plan – Outline
I. Introduction: Situation analysis
II. Marketing objectives
III. Marketing strategies
IV. Marketing tactics
V. Budgeting considerations
VI. Timetable for implementation
VII.
Conclusion
Executive Summary: Marketing Plan
Annual marketing plans is part of the most well researched, financed and detailed section
in my organizations leadership responsibilities. Essentially, service industry is very competitive
and dynamic, hence more up to date market analysis and awareness is critical in maintaining and
growing the market share. In particular, my organization is an insurance company situated in
Atlanta, Georgia. The insurance industry in the State is highly competitive with most of the
insurance firms offering the same policies and similar description of their products. The premium
paid for various policies in the competing firms is mainly determined by the value of the
property insured and the classification of risk. The competing firms promote their product using
only one common method that is use of insurance agents. Also, the claims and compensation
from the competing insurance firm is long and expensive. As such, t...
