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An effective online presence can help ensure your professional credentials are available for recruiters to see. Professional networking sites allow you to set out your skills and experience in a logical manner, like a good resume, while other platforms enable you to develop and broadcast your views and opinions. With one in four people around the world using social networking, according to industry research firm eMarketer, these sites have the potential to hook you up with thousands of like-minded individuals and recruiters, ensuring visibility in the jobs market.
The scale of the Internet and the availability of many different social networking platforms makes it a challenge to stand out from the crowd. Announcing you're looking for a new position through a social network could also damage your career if you already have a job. Some employers may view social networks as having little relevance to them or their business, so you're more likely to get on board with these organizations through traditional means. Managing an online presence effectively across multiple social networking platforms also takes a great deal of time and commitment.
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