Description
You will select one of your favorite retail brands and create a post outlining the company’s stance on social responsibility and describing how this stance is incorporated into the company’s ethical practices with regard to its marketing strategy.
First, watch the following videos:
What Is Corporate Social Responsibility?
Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?
The Social Responsibility of Business
Then, review the presentation Corporate Social Responsibility. In your post, address the following:
- Identify a retail brand that you believe is socially or ethically responsible.
- How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
- Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
- Do you feel the company is “green” for profit or “green” for the environment?
Explanation & Answer
Attached.
Title: Corporate Social Responsibility
Thesis: A company can uphold social responsibility by balancing between the economic growth
and welfare of the society as well as the environment at large.
I.
Introduction
A. Thesis.
B. Meaning of corporate Social Responsibility.
II.
Identification of a Company and How it Conducts its Business Operation in a Socially
Responsible Way
A. Liquor Barn Express retail brand.
B. Disclosing side effects of its products.
C. Prohibiting the sale of its products to children under the age of eighteen.
D. Green for environment since they encourage its supplier to use environmentally
friendly manufacturing processes.
III.
Conclusion
A. Thesis.
B. Strategy to enhance corporate social responsibility.
Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility
Institutional Affiliation
Date
1
CORPORATE SOCIAL RESPONSIBILITY
2
Corporate Social Responsibility
In the contemporary world of business, social responsibly is an essential practice whi...
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Europe(Continental)