The Tata Nano: The People’s Car (A) and Maslow’s Hierarchy of Needs" Please respond to the following:
From the case study, categorize the Nano’s marketing segments that
have the greatest influence on its sales. Assume you are the marketing
manager at Tata responsible for consumer marketing.
In your own words,
outline a plan that Tata could implement in order to make the process to
purchase the Nano more efficient for potential buyers.
One way that marketers use Maslow’s Hierarchy is by identifying
their product with a certain level of needs. Marketers use imagery in
commercials to motivate customers to satisfy their needs using the
company’s product. A great number of companies position their brands to
make customers feel like their product or service will make them belong
to a certain group or that they will receive social acceptance and
respect. However, there are just as many brands that use pitches for
reliability and security to make customers feel the companies’ products
cover their basic needs. You can find more on this topic can in your
textbook on page 20 in section 2-3. From the scenario, analyze each
level of Maslow’s hierarchy of needs, and articulate the level which
most affects you when making a purchase. Provide support for your
rationale by utilizing an example.