American InterContinental University Tools Target Marketing Article Paper

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Business Finance

American InterContinental University Online

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This assignment should be very detailed. Follow the details as they are stated. Introduction and conclusion should be included as well.

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Assignment Details Find two or three articles in the library that encompass one of the following marketing topics: • • • • • • Controversy in ads Lifestyle campaigns Target marketing The global view Emotional advertising Marketing the economy Devise your own story that fits in one of the categories listed. Stories should be 250–350 words in length and can be written in first or third person. Please submit your assignment as a Word document in APA format. Individual Project Rubric Grading Criteria Deliverable requirements addressed; understanding of material and writer's message and intent are clear. Scholarly research that supports the writer's position is properly acknowledged and cited, and direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluding title page, abstract, table of contents, tables, exhibits, appendices, and reference pages). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences. Critical thinking: Position is well-justified; logical flow; examples provided where appropriate. Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable. Mechanical: No spelling, grammatical, or punctuation errors. APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.). Percentage 35% 20% 20% 10% 10% 5%
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Explanation & Answer

Attached.

Outline
Introduction
Body
Conclusion
References


Course Title
Student Name
Institution Affiliation

1
Target Marketing
Introduction
Regardless of the type of business or product, marketing is essential in sending messages
to the right market and enabling the consumers to interpret that message; making the organization
capable of reaching its desired consumer base and creating loyal customers. This process is
referred to as target marketing, and it involves a very explicit procedure that begins with
identifying demographics and segmentation, which allows the organization to narrow its focus on
targets. This paper will provide a detailed overview of the target marketing proces...


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