Need marketing help with launching a new line of products (1,050- to 1,400-word paper)

Jan 9th, 2016
SKTFaker
Category:
Accounting
Price: $15 USD

Question description

Please no plagiarism. If there is plagiarism or the work is copied from another site, I will not wait for it to be fixed since you should have done it right the first time. I will withdraw and request a refund.

The assignment from week 2 is attached. Use that as a reference.

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Write a 1,050- to 1,400-word paper and include the following information:

  • Choose the target market for your product, and describe your target market in detail.
  • Create a new product which would appeal to your market.
  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
  • Once you have finalized your product concept based on the findings of your market research, outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 

Format your paper consistent with APA guidelines.


elements_of_marketing.doc

Tutor Answer

(Top Tutor) Daniel C.
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School: Purdue University
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kpcutie
Feb 16th, 2017
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