• Option 1: Use the 10-K report posted on the company’s website. From the company’s home page, look for a link for Investors, then select SEC filings, and limit the search of SEC documents to “annual.” Select the most recent 10-K filing. Take care not to select the 10-Q as it is a quarterly report. Your second task is to prepare a report with the required information provided below. Use the same heading names (in bold) before presenting the information as requested. Take care to write your report in third person (as a reporter) rather than in first person (as a company employee). Recommended Resources: • 10-K Report, Item 1 • The Yahoo! Finance website Report Headings 1. Name of Company and Ticker Symbol: Company name, ticker symbol 2. 10-K Report: Paste the direct URL to the company’s most recent 10-K Report 3. Company Website: Paste the URL to the company’s website 4. Company Business Model: Review Item 1 of the 10-K report to find the following information: o Short Description of Business: What does the company do? What are its key sources of revenue? o Product Mix: Identify the company’s product mix or key segments. Briefly describe each product line/segment. Include brand names if possible 5. Stock Price Data: use the Yahoo! Finance website to find the information required. o 5-Year Stock Price Graph: Provide a screenshot of the data (Learn how to do this on a MAC or PC) Although the screen shot tool does not work with the Yahoo interactive graph, the snipping tool does. Please view this video for directions on how to snip the graph so that you can paste it into your post for Discussion 1. o Stock Price Data: Use the interactive chart on the Yahoo! Finance page, and use your cursor to find the highest price point and lowest price point in the last 52 weeks. The date the price was hit will be at the bottom of the graph on the horizontal axis. o Evaluation: Does the stock price graph provide evidence of management’s ability to maximize shareholder wealth? What is your impression of the company thus far? Submit your report: Once you have completed the report, create a discussion post with the name of the company in the Subject line. Response postings: You are expected to respond to another student’s posting and address any followup questions asked in response to your posting. As you prepare your response to another student, consider these questions: • Does the analysis create follow-up questions that might warrant additional information? • Are there ‘red flags’ you see in the analysis on which you have thoughts? • Are there places where additional information might help add context to the discussion? • Is there something in the analysis from which you might draw different conclusions? 
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