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Founded in 1989 by brothers Andrew and Thomas Parkinson, Peapod has grown from a small, family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets.
Peapod is wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover).
Most customers can place orders up to seven days a week for delivery as soon as next-day, or up to two weeks in advance. When they choose a day, they choose a two hour window that is convenient for them.Peapod operates under a centralized distribution model with two formats: warehouses and warerooms. Both provide next-day delivery, but warerooms, which are dedicated areas attached to Ahold USA stores, are primarily used in new markets so as to leverage the stores’ infrastructures. Unlike Safeway and Albertson’s, who operate under an “in-store pick” model, centralized distribution allows Peapod to design a shopping space that supports efficiency and accuracy in order fulfillment. Peapod also holds more control over inventory and logistics under this model.
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