University of Phoenix Business to Business Buying Behavior Discussion

User Generated

eboire46

Business Finance

MKT571

university of phoenix

Description

answer question MKT/571

Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty.

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Explanation & Answer

Attached.

1

Running head: BUYING BEHAVIOR

Buying Behavior
Student’s Name
Institutional Affiliation

2

BUYING BEHAVIOR
Business to Business Buying Behavior

Business buying behavior differs from business to business, depending on the factors that
influence the purchasing power of the consumers. The purchasing decisions of the consumers
play a role in their consumer behavior, whereby they get ...


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