Focus Group Discussion Guide

timer Asked: Jun 25th, 2019
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Question Description

Consider the following scenario:

Student services at Keiser University want to change the offered events. You are hired as an independent (qualitative) consultant to hold focus groups in thirteen campuses to come up with the suggestions of what kind of activities to be selected and suggest some programs.

  1. Using the appendix b as a model (page 610 in the text book) develop a Focus Group Discussion Guide to conduct the focus groups. (25%)
  2. Write the Instructions on how to conduct the focus groups that will go out to the campuses (13 of them) to accompany the Discussion Guide. (25%)
  3. Elaborate in details what type of data are you going to be able to collect (quantitative and qualitative). (25%)
  4. Describe in Details statistical analysis you will need to perform related to the outcome of focus groups. (25%)

Attached you will find the appendix to use as a guide

Focus Group Discussion Guide
Focus Group Discussion Guide
Focus Group Discussion Guide

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Tutor Answer

School: Purdue University


Running head: FOCUS GROUPS


Focus Groups
Student’s Name
Professor’s Name



According to Cooper, D. R., & Schindler, P. S. (2006), a focus group is a small group
consisting of six to ten people and led through an open discussion by a skilled moderator. The
idea behind these focus groups is to brainstorm and come up with solutions on the predetermined
Focus Group Discussion Guide
The first step in focus group discussion is to welcome the members. The following
should be in the mind of the moderator when making the welcome note. First, the question of
who the group is and what it is trying to do should be brought to the attention of members.
Secondly, the question of what will be done with this information is crucial. Why the members
were asked you to participate should also be mentioned (Cooper, D. R., & Schindler, P. S.
Secondly, the process of c...

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