Kingston University ESB Publishing Project Management Report

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  • The following task is a project management course related questions, that must be answered with the aid of the study case provided below.
  • For your reference, the module follows a PRINCE2 project management standards. (Prince2 resources are available online). And all questions have to be answered with the aid of those standards.
  • The report should be around 2000 words, well elaborated and explained.
  • Use in text referencing when appropriate or quoted. All referencing should follow Harvard style referencing.
  • For extra clarifications and uncertainty, please discuss them with me so we could assure a professional outcome that satisfies both.
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Guidelines • • • • • The following task is a project management course related questions, that must be answered with the aid of the study case provided below. For your reference, the module follows a PRINCE2 project management standards. (Prince2 resources are available online). And all questions have to be answered with the aid of those standards. The report should be around 2000 words, well elaborated and explained. Use in text referencing when appropriate or quoted. All referencing should follow Harvard style referencing. For extra clarifications and uncertainty, please discuss them with me so we could assure a professional outcome that satisfies both. Theme Stakeholders and work breakdown structure Questions 1. Printing large quantities of a single book is a process, which can be described as an ongoing day-to-day repetitive set of activities. Describe how these customized eBooks are different from a standard printing process, and the characteristics that make these customized eBooks a project? 2. Conduct a Stakeholder Analysis for the eBook project. Describe how they are involved in or affected by an eBook project. Give an overview of the different kinds of information they would want to have available to them, including the Supervisors in the Manage Production phase? 3. In your opinion, what benefits could be derived from developing a standard job template for ESB Publishing? Describe any advantages it could give them in planning work? What additional information would you like to see included in the standard job template? Why would this be useful? 4. Create a Work Breakdown Structure for an eBook project. Case Study ESB Publishing is a successful printing and publishing company in its third year. It has survived the bringing on a large new customer and all the challenges of new work that this customer needed in a very short time. Much of this work for the college is customized eBooks. As the first term progressed with ESB Publishing making customized eBooks for this college, there were a number of issues that affected the quality of the eBooks produced and caused a great deal of rework for the company. The local university was unhappy as their eBook products sometimes reached campus late for use by professors and student. In some cases, the books were a week or two late. The management of ESB Publishing was also challenged by these projects. The college expected them delivered on-time and at a low cost, and the company was not always doing that. Accounting was having difficult tracking the costs for each of the books, and the shift supervisor were often having problems knowing what tasks needed to be completed and assigning the right employees to each task. Some of the problems stemmed from the new part time employees. Since many of these workers had flexible schedules, it wasn’t always clear which tasks they were supposed to be working on when they came into work. Each book being produced was indeed a book; but that was all they had in common. Each book had different production steps, different contents and reprint approvals required, and different layouts and cover designs. Some were just collections of articles to reprint once approvals were received, and others required extensive desktop publishing. Each eBook was a complex process, but was going to be made just once, as these eBooks were all customized for each professor and course each semester. Each eBook had to be produced on time and had to be made to match just exactly what the professors requested. Understanding what each eBook needed had to be clearly documented and understood before starting production. ESB Publishing had been told by the college how many different printing jobs the college would need, but they weren’t all arriving at once, and orders were quite unpredictable in arriving from the professors at the college. Some professors needed rush orders for their classes. Some orders arrived as projected, but some came later than anticipated. When ESB Publishing finally got all their orders, some of these jobs were much larger than they had thought they would be. Each eBook needed to have a separate job order prepared that listed all the steps that needed to be completed, so that tasks could be assigned to each worker. These job orders were also becoming a problem. Not all the steps needed were getting listed in each order. Often the estimates of time for each task were not completed until after the work was done, causing problems as workers were supposed to move on to new tasks but were still finishing their previous tasks. Some tasks required specialized equipment or skills, sometimes from other groups within ESB Publishing. Not all of the new student hires were trained for all of the printing and binding equipment used to print and assemble to books. ESB Publishing wanted to start developing a template for job orders. This template should list all of the possible tasks that should be performed in producing an eBook for the college. These tasks could be broken down into the different phases of the work. In the Receive Order phase, the order should be received by ESB Publishing from the professor or the college, it should be checked and verified, and a job order started. In checking and verifying each order, the customer representative should make sure that they have the requester’s name, email and phone number; the date needed, and a full list of all of the contents. They should also verify that they have received all of the materials that were supposed to be included with that order, and have fully identified all of the items that they need to request permissions for. Any problems found in checking and verifying should be resolved by contacting the professor. In the Plan Order phase, all of the desktop publishing work is planned, estimated and assigned to production staff. Also all of the production effort to collate and produce the eBook are identified, estimated and scheduled, and assigned to production staff. Specific equipment resource needs are identified and equipment is reserved on the schedule to support the planned production effort. In the Production Phase, permissions are acquired, desktop publishing tasks (if needed) are performed, content is converted, and the proof of the eBook is produced. A quality assistant will check the eBook against the job order and customer order to make sure it is ready for production, and once approved by quality, each of the requested eBook formats are created. A second quality check makes sure that each requested format is ready to release to the college. In a Manage Production Phase, happening in parallel with the Production Phase, a supervisor will track progress, work assignments, and costs for each eBook. Any problems will be resolved quickly in an attempt to not have any rework or delays in releasing the eBooks to the college. Each eBook will be planned using the standard job template as a basis for developing a unique plan for that eBook project. Useful links https://www.prince2primer.com/stakeholder-engagement-with-prince2-2017/ http://prince2.wiki/Organization#Stakeholder https://www.prince2.com/uk/blog/how-to-engage-stakeholders https://www.apm.org.uk/resources/find-a-resource/use-of-product-breakdown-structures-andwork-breakdown-structures/ https://www.stakeholdermap.com/plan-project/example-work-breakdown-structures.html https://www.projectsmart.co.uk/planning-a-project-using-a-work-breakdown-structure-and-logicnetwork.php
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Running head: STAKEHOLDERS AND WORK BREAKDOWN

Stakeholders and work breakdown
Name
Tutor
Institution
Course
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STAKEHOLDERS AND WORK BREAKDOWN

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Stakeholders and work breakdown
How customized eBooks are different from a standard printing process
An eBook is simply an online book which can be accessed through computer devices. An
eBook can be published and customized. A customized eBook is a book which is printed
specifically for a professor or a student. It containscustomized illustrations with personalized
message, depending on the needs of a specific person. There is a significant difference between
printing of customized eBooks and the other books. Customized eBooks are complex to come up
with unlike the standard printed book. Each eBook, since it has to be personalized, has different
production steps and contains different contents. EBooks also have different layouts and need
different cover designs. Some eBooks are just made up of articles that only need to be reprinted,
while others require extensive publishing. Thus, the production process requires extra keenness
to avoid any mix up in content in order to produce the desired eBook. On the other hand, a
standard printed group does not require complex production process, since the only work needed
in to put the content message on physical paper.
Customized eBooks need a lot of editing since the outcome must be as the client, for
instance, a professor, requested. Thus, extensive understanding of the concept is required before
publishing of the eBook.The requirements of the eBook have to be carefully documented to
ensure that clear clarification is achieved. EBooks are very demanding since, for instance, they
require to be customized for each professor in each semester unlike other books, which can be
used by different professors throughout many years. Customized eBooks are also demanding in
that the orders may arrive later than the expected time or the workload estimated by the company
may be lower than the actual work. Other times, the professors especially, may make urgent

STAKEHOLDERS AND WORK BREAKDOWN

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orders and all these bring so much pressure to the printing company, which is unlike the standard
printing process.
Characteristics that make an eBook a project
Coming up with a customized eBook is a project. Due to their complexity, customized
eBooks call for a budget. Most require diverse desktop publishing and other special equipment.
This requires of the company to have the right appliances for publishing and editing. The
company may lack some of these equipment and this forces it to source the equipment from other
companies.Printing of eBooks require special skills and equipment. Hence...


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