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Today people are communicating more things more often through various forms ofcommunication devices.People are communicating more things to more people than ever before, and notjust by phone anymore. Internet-enabled communication models are gaining audience,attention and market share at the expense of traditional telecommunication providers(Telcos). Can Telcos fight back and find new growth opportunities in this rapidlychanging ecosystem? The challenge is not just in understanding the technology, butalso the unfolding fundamental shifts in human communication behavior.The face of communication has changed dramatically over the past few years. TraditionalTelcos, which have historically dominated two-way interpersonal conversations, areincreasingly being challenged by new market entrants that use open platforms to meetdiverse and rapidly changing user wants and
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