Description
Choose an organization that you can use throughout the class to create your week six final paper and presentation according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050-word minimum environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company's external environment.
- Assess the company's general environment.
- Evaluate the organization's industry operating environment.
Format your paper according to APA guidelines.
Explanation & Answer
See attached:)
Running Head: ENVIRONMENTAL ANALYSIS OF COCA-COLA COMPANY
Environmental Analysis of Coca-Cola Company
Student’s Name
Institution
Date
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ENVIRONMENTAL ANALYSIS OF COCA-COLA COMPANY
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Environmental scanning refers to the process in which information regarding specific
events and how they do relate with the company’s both external and internal environments.
Environmental scanning plays a crucial role in helping the management predict and determines
the future of any given firm; hence, it shows the firm’s prospects. Experts argue that an
environmental scan becomes the first stage that is crucial in strategic management. This is
because it entails the evaluation, monitoring, and information dissemination from both internal
and external environments of the organization. Any given company will examine internal
environments, including strengths and opportunities and also look at external factors which may
comprise of weaknesses and threats that the company may experience in the future (Amuna et al,
2017). At the same time, some other forces may be examined during the environmental scan
such as political, economic, and technological forces. Currently, every business setting or
environment has a lot of competition.
Notably, the internal and the external environment comprises of numerous factors which
vary across cross-cultural, transactional and even sometimes across the border and all these will
have an impact on how the business organization is managed. In this regard, the incorporation of
environmental scanning in a company sheds more light a...
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