MKT321 Albany State University Consumer Buying Decision Process Questions

User Generated

l947819897

Business Finance

MKT321

Description

just answer question1 2 3 4 5

Word no limit just answer


You do not do questions


Thank you so much


Attachment preview

Question #1 Explain the stages of the consumer buying decision process with a recent purchase you/your family have made? Question #2 Describe the following concepts a) Opinion Leaders b) Brand ambassadors c) Online Social Networks with examples 

Unformatted Attachment Preview

Question # 1 Explain the stages of the consumer buyer decision process with a recent purchase you/your family have made? Question # 2 Describe the following concepts a) Opinion Leaders b) Brand Ambassadors c) Online social Networks with examples? Question # 3 Define the major steps with examples in designing a customer driven marketing strategy: Market segmentation, targeting, differentiation & positioning? Question # 4 Differentiate with examples between a) Local vs. Individual Marketing b) Undifferentiated vs. differentiated marketing c) Product vs. Brands d) Introduction vs. Decline life cycle stage e) Captive product pricing vs. Market-penetration pricing Question # 5 What is the nature and characteristic of a service? Elaborate with examples Question # 6 Multiple choice questions Choose the best answer 1 The particular communication that must be achieve within definite target audience within specific time is classified as A. message decision B. media decision c. advertising objective D. advertising evaluation 2 The potential profitable but less loyal group is of A. Butterflies B. Strangers c. True friends d. Barnacles 3 The researcher finds 'what people thinks' with the help of A. open ended question B. close ended question c. Both a and b D. none of above 4 The research based on hypothesis suggestion and problem definition is classified as A. casual research
Purchase answer to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

1

Running head: Marketing Project

MARKETING PLAN
Students Name
Institution Name
Course

2

Comfty smart blanket

MARKETING PLAN ON COMFTY SMART BLANKET
Introduction
This marketing plan seeks to provide a comprehensive report that lays down the
marketing strategy for a new product into the market.
Executive summary
The new product will be manufactured and sold by New line industries located in New
York. This product will be used in households to provide comfort and rest to its users.
Mission statement
To be the leading comfort provider to all people.
Vision statement
To create a global opportunity for conducive, regulated rest for everybody around the
world.
Objective
To ensure that warmth while sleeping is concentrated and optimized.
Product rev...


Anonymous
Really useful study material!

Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Related Tags