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Question #1 Explain the stages of the consumer buying decision process with a recent purchase you/your family have made? Question #2 Describe the following concepts a) Opinion Leaders b) Brand ambassadors c) Online Social Networks with examples
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Attached.
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Running head: Marketing Project
MARKETING PLAN
Students Name
Institution Name
Course
2
Comfty smart blanket
MARKETING PLAN ON COMFTY SMART BLANKET
Introduction
This marketing plan seeks to provide a comprehensive report that lays down the
marketing strategy for a new product into the market.
Executive summary
The new product will be manufactured and sold by New line industries located in New
York. This product will be used in households to provide comfort and rest to its users.
Mission statement
To be the leading comfort provider to all people.
Vision statement
To create a global opportunity for conducive, regulated rest for everybody around the
world.
Objective
To ensure that warmth while sleeping is concentrated and optimized.
Product rev...