Rhetorical analysis about a essay in the book they say I say 4th edition

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The essay I want you to do this rhetorical analysis for is called ¨ Google, democracy and thee truth about the internet search¨. Even if you dont have the book you can literally search it up and it will be there. I tried searching it up and it was there so just follow all the directions provided I attached an introduction to rhetorical analysis, the  prompt, and a sample essay to make it even more clear.  

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Rhetorical Analysis Prompt BRING THIS PROMPT TO THE WRITING LAB WITH YOU. You are required to write two out-of-class rhetorical analysis papers this semester. They should be in MLA format. These papers will be due the Monday of the week the essay you are analyzing is due in class. Instructions: 1. Carefully read the essay you are supposed to respond to. Read actively—take notes, highlight, argue with the text, note what it reminds you of, or other essays that might support or refute it. 2. Your job is NOT to agree or disagree with the essay per see. Your job is to determine if the essay is “well argued.” There are a number of things to look at that we will be covering in class. Use what you know now (& if you’re ambitious, look in to some of these ideas before we get to them) to analyze the essay. 3. You should be applying at least 3 kinds of knowledge to the writing of each and every paper for my class: 1) understanding of what constitutes rhetorical analysis (which points 6 & 7 below cover in some depth, and we will try to do every day in class), 2) effective rhetorical practices, as covered in They Say, I Say, and 3) understanding of logic, critical reading & critical writing, as covered in the handouts under Files. 4. Use outside sources to support your arguments about the essay. Each four page paper should have at least 2 outside sources. An acceptable paper will use all its outside sources in the text (not just list them in the Works Cited page). A very good paper will use each several times. You must have at least three sources (including the original essay) listed in your Works Cited page. Use sources as outlined in points 6 & 7. 5. Paper page counts are meaningful, and do not include Works Cited, covers, or anything else which isn’t writing. 6. Use your sources to highlight the strengths and weaknesses of the argument you are analyzing, not the arguments themselves. So…not “The original essay says X is wrong, but this essay says it’s right,” but “The original essay had few facts supporting its case, but this essay, by so-and-so, uses dozens of facts in the first two pages to build a rational argument that is very difficult to dispute.” 7. You may analyze the essays a number of ways. Here are a few of the most effective: • Compare to other essays on the same topic by others. Sometimes you can find articles that respond directly to yours, other times you will have to find pieces which are simply on the same topic. Who is more logical? Who uses more or better evidence? Who is fairer? Who is more qualified? • Look, in depth, at the appeals (rational/emotional/ethical) that the author uses to make their arguments. Rational appeals are about logic & objective (science/observation based) evidence. Emotional appeals are about appeal to others’ feelings or shared humanity. Ethical appeals are about how a writer argues: Do they use & identify reputable sources? Does the evidence say what they say it does? Do they deliberate lie/distort or confuse the audience? Are they fair, honest, persuasive? • Look at the logic used in the essay. Does the author use any logical fallacies? How do you know it’s a fallacy? • Look at the evidence the author uses. Does it come from reputable sources? Is it current? Does it say what he/she says it says? Is it plentiful enough? • Does the author anticipate opposition? When they bring up objections that they will argue against, are they “real” objections (that an actual human would make?) or are they “straw men”—designed to make their opponents look foolish, and not meaningfully critical or realistic? • Does the author make any unfair arguments: attacks on his opponents’ personal lives, name calling, slander, etc.? Got questions? You should ask them. Rhetorical Analysis Prompt BRING THIS PROMPT TO THE WRITING LAB WITH YOU. You are required to write two out-of-class rhetorical analysis papers this semester. They should be in MLA format. These papers will be due the Monday of the week the essay you are analyzing is due in class. Instructions: 1. Carefully read the essay you are supposed to respond to. Read actively—take notes, highlight, argue with the text, note what it reminds you of, or other essays that might support or refute it. 2. Your job is NOT to agree or disagree with the essay per see. Your job is to determine if the essay is “well argued.” There are a number of things to look at that we will be covering in class. Use what you know now (& if you’re ambitious, look in to some of these ideas before we get to them) to analyze the essay. 3. You should be applying at least 3 kinds of knowledge to the writing of each and every paper for my class: 1) understanding of what constitutes rhetorical analysis (which points 6 & 7 below cover in some depth, and we will try to do every day in class), 2) effective rhetorical practices, as covered in They Say, I Say, and 3) understanding of logic, critical reading & critical writing, as covered in the handouts under Files. 4. Use outside sources to support your arguments about the essay. Each four page paper should have at least 2 outside sources. An acceptable paper will use all its outside sources in the text (not just list them in the Works Cited page). A very good paper will use each several times. You must have at least three sources (including the original essay) listed in your Works Cited page. Use sources as outlined in points 6 & 7. 5. Paper page counts are meaningful, and do not include Works Cited, covers, or anything else which isn’t writing. 6. Use your sources to highlight the strengths and weaknesses of the argument you are analyzing, not the arguments themselves. So…not “The original essay says X is wrong, but this essay says it’s right,” but “The original essay had few facts supporting its case, but this essay, by so-and-so, uses dozens of facts in the first two pages to build a rational argument that is very difficult to dispute.” 7. You may analyze the essays a number of ways. Here are a few of the most effective: • Compare to other essays on the same topic by others. Sometimes you can find articles that respond directly to yours, other times you will have to find pieces which are simply on the same topic. Who is more logical? Who uses more or better evidence? Who is fairer? Who is more qualified? • Look, in depth, at the appeals (rational/emotional/ethical) that the author uses to make their arguments. Rational appeals are about logic & objective (science/observation based) evidence. Emotional appeals are about appeal to others’ feelings or shared humanity. Ethical appeals are about how a writer argues: Do they use & identify reputable sources? Does the evidence say what they say it does? Do they deliberate lie/distort or confuse the audience? Are they fair, honest, persuasive? • Look at the logic used in the essay. Does the author use any logical fallacies? How do you know it’s a fallacy? • Look at the evidence the author uses. Does it come from reputable sources? Is it current? Does it say what he/she says it says? Is it plentiful enough? • Does the author anticipate opposition? When they bring up objections that they will argue against, are they “real” objections (that an actual human would make?) or are they “straw men”—designed to make their opponents look foolish, and not meaningfully critical or realistic? • Does the author make any unfair arguments: attacks on his opponents’ personal lives, name calling, slander, etc.? Got questions? You should ask them. H**** 1 Peter H**** Professor Stafford English 120 17 April 2017 To Meat or Not to Meat, That is NOT the Question! Go to the refrigerator, open it, and take out every item that contains beef. Ground beef, steaks, roasts and all the dishes prepared with beef go in the trash. Now see what remains and consider how many of our favorite American meals are centered on beef. Bill McKibben, author and environmentalist, writes of how consuming such large amounts of factory farmed beef has contributed to pollution and climate change in his article “The Only Way to Have a Cow.” While he effectively describes the environmental impacts of eating feed lot beef, he confuses the reader with an unclear thesis and fails to support his claim that it is unethical. McKibben gives a thorough explanation of how modern beef production is a major source of methane gas and other pollutants, which many link to climate change and other environmental problems. He even lists some possibly unforeseen contributors, such as deforestation, manure filled cesspools, and the use of diesel fuel and its fumes during the transportation of corn and cattle. This works well at revealing the scope and depth of the pollution problem and engages readers who may be unaware. He adds to his point by including a UN Food and Agriculture Organization study which concluded “that a half pound of ground beef has the same effect on climate change as driving an SUV ten miles.” McKibben humorously mentions that methane belched or “eructate[d]” from cattle accounts for 18 to 51 percent of worldwide greenhouse gas emissions. In a related article using similar tactics, Mark Bittman H**** 2 cites the United Nation’s Food and Agriculture Organization’s findings that “an estimated 30 percent of the earth’s ice-free land is directly or indirectly involved in livestock production.” He strategically inserts statistics to help readers visualize the size of the problem, as McKibben does to the same end. Bittman’s article also concurs that “livestock production generates nearly a fifth of the world’s greenhouse gases.” These statistics demonstrate the sheer size and influence of meat production in the world, and clearly benefit McKibben’s argument. What McKibben’s article lacks is a clear purpose for presenting this information. Throughout his article, McKibben is unclear to his audience with identifying his overall message and goal. At first it appears he will advocate for vegetarianism, but McKibben veers in a different direction and instead promotes rotational grazing as a solution (McKibben). In his introduction he identifies himself as a vegetarian but insists that he is not a moral abstainer of meat. He claims that he does “not have a cow in this fight” (McKibben). This initially feels false as the article gives the impression that he is going to champion vegetarianism. He even cites studies which measure the environmental benefits of veganism, but does not ultimately push for this in the end. He identifies the main issue as the decision “to meat or not to meat,” but then abandons this question and discusses alternative sources of beef. Although he is now supporting beef consumption, sporadic attacks on meat eaters throughout the article make his intentions unclear and muddle his point. McKibben states that eating meat purely because it “tastes good” is a “pretty lame…excuse,” and is “indefensible- ethically, ecologically, and otherwise.” If he wants to focus his message on the people with the most power to affect change, he should resist these attacks and avoid alienating his audience. He should support the carnivores in his audience and encourage them to buy meat from farms with different practices. Instead, he even goes as far as implying all Americans are overweight by describing how we “lodge [meat] in our ever- H**** 3 enlarging abdomens.” Mark Bittman avoids any such confusion in his article with his consistency and flow of ideas. He mainly focuses on the exorbitant price of producing beef and its ecological inefficiencies (Bittman). Even Bittman’s title, “Rethinking the Meat-Guzzler,” is clearer at defining the article’s purpose. Bittman lists the problems associated with our meat heavy diets, and then offers multiple solutions. He does not take a judgmental posture like McKibben, and stays focused on educating his audience. In the end however, both McKibben and Bittman miss the opportunity to appeal to their reader’s emotions by discussing the ethics of feed lots. Modern factory farms, especially feed lots packed full of cows, do not even closely resemble the natural habitats of the animals they hold or allow their occupants to behave or eat as they naturally would. Thousands of animals confined to a small area concentrates their waste, leaving them to live in filth and disease. McKibben claims that “industrial livestock production [and slaughter] is [ethically] indefensible” but fails to discuss how. Ethicist Leslie Cannold, however, works to justify our killing of animals for food, “so long as we ensure the animals we consume have lived and died without unnecessary suffering.” In her article, Cannold questions vegan’s intentions, wondering if their decisions are based on “animal welfare or moral superiority.” McKibben decides to focus on our responsibility to the ecosystem rather than providing backing for his ethical concerns with feed lots. He leaves out any mention of the documented animal abuse at factory farms, which could have greatly strengthened his argument against them. Giving a picturesque description of the bleak living conditions at a feed lot might have conjured questions of morality with his readers. Cannold directly asks if “being vegan [is] the most ethical way to live.” She at least acknowledges that raising cattle in a different manor could solve the ethical dilemma of eating meat. McKibben, however, does not mention how H**** 4 rotational grazing solves more than just the environmental problem; giving cattle freedom to move and a more natural, healthy life. Cannold uses the ideas of Peter Singer, an animal rights leader, to explain that although animals may not possess the “right to life”, we must do what we can to “stop…the unnecessary suffering of animals.” This differentiates humans from the animals we eat and morally defends carnivores, as long as certain ethical conditions are met. Cannold believes that “we have a duty to...[boycott] businesses that treat animals cruelly,” and more effectively discusses the morality and ethics of eating feed lot beef. By inadequately supporting one of his main statements, McKibben missed a chance to convince a portion of his readers that eating feed lot beef is unethical. Supposing that McKibben’s main purpose is to educate others about the environmental detriments of feed lots, his paper is a success. He presents a layered analysis of how each element of factory farming causes pollution and identifies new problems we have caused by altering cows’ natural behaviors. He leaves no doubt that feed lots create massive amounts of pollution and greenhouse gases that may change our world drastically. His article’s main fault is that his readers might be unclear with his desires until very late in his paper. Does McKibben want us to become vegan or vegetarian, or simply avoid feed lot beef? Why does he insult carnivores and question their reasons for eating meat in general? Is his goal to convince others to support a better beef industry which allows cattle to move and graze, or does he covertly want society to be vegetarian? McKibben wants us to switch to a different method of meat production which could drastically reverse environmental damage, but does not utilize all of the tools on hand. Although McKibben is more notably a proponent for the environment, he may have strengthened his argument by appealing to his readers’ emotions. He states that feed lots are unethical, but does not elaborate further. The treatment and living conditions of the animals we H**** 5 eat should have been illustrated as an emotional appeal for change. Though he surely has presented enough information to convince many people to change, others may need an extra emotional push to do so. H**** 6 Works Cited Bittman, Mark. "Rethinking the Meat-Guzzler." New York Times. New York Times, 27 Jan. 2008. Web. 27 Mar. 2017. Cannold, Leslie. "Are Vegetarianism about Not Harming Animals, or Feeling Morally Superior? | Leslie Cannold for the Ethics Centre." The Guardian. Guardian News and Media, 01 May 2016. Web. 27 Mar. 2017. McKibben, Bill. "The Only Way to Have a Cow." Editorial. Orion Magazine Mar.-Apr. 2010: n. pag. Orion Magazine. Orion Magazine. Web. 15 Apr. 2017. H**** 1 Peter H**** Professor Stafford English 120 17 April 2017 To Meat or Not to Meat, That is NOT the Question! Go to the refrigerator, open it, and take out every item that contains beef. Ground beef, steaks, roasts and all the dishes prepared with beef go in the trash. Now see what remains and consider how many of our favorite American meals are centered on beef. Bill McKibben, author and environmentalist, writes of how consuming such large amounts of factory farmed beef has contributed to pollution and climate change in his article “The Only Way to Have a Cow.” While he effectively describes the environmental impacts of eating feed lot beef, he confuses the reader with an unclear thesis and fails to support his claim that it is unethical. McKibben gives a thorough explanation of how modern beef production is a major source of methane gas and other pollutants, which many link to climate change and other environmental problems. He even lists some possibly unforeseen contributors, such as deforestation, manure filled cesspools, and the use of diesel fuel and its fumes during the transportation of corn and cattle. This works well at revealing the scope and depth of the pollution problem and engages readers who may be unaware. He adds to his point by including a UN Food and Agriculture Organization study which concluded “that a half pound of ground beef has the same effect on climate change as driving an SUV ten miles.” McKibben humorously mentions that methane belched or “eructate[d]” from cattle accounts for 18 to 51 percent of worldwide greenhouse gas emissions. In a related article using similar tactics, Mark Bittman H**** 2 cites the United Nation’s Food and Agriculture Organization’s findings that “an estimated 30 percent of the earth’s ice-free land is directly or indirectly involved in livestock production.” He strategically inserts statistics to help readers visualize the size of the problem, as McKibben does to the same end. Bittman’s article also concurs that “livestock production generates nearly a fifth of the world’s greenhouse gases.” These statistics demonstrate the sheer size and influence of meat production in the world, and clearly benefit McKibben’s argument. What McKibben’s article lacks is a clear purpose for presenting this information. Throughout his article, McKibben is unclear to his audience with identifying his overall message and goal. At first it appears he will advocate for vegetarianism, but McKibben veers in a different direction and instead promotes rotational grazing as a solution (McKibben). In his introduction he identifies himself as a vegetarian but insists that he is not a moral abstainer of meat. He claims that he does “not have a cow in this fight” (McKibben). This initially feels false as the article gives the impression that he is going to champion vegetarianism. He even cites studies which measure the environmental benefits of veganism, but does not ultimately push for this in the end. He identifies the main issue as the decision “to meat or not to meat,” but then abandons this question and discusses alternative sources of beef. Although he is now supporting beef consumption, sporadic attacks on meat eaters throughout the article make his intentions unclear and muddle his point. McKibben states that eating meat purely because it “tastes good” is a “pretty lame…excuse,” and is “indefensible- ethically, ecologically, and otherwise.” If he wants to focus his message on the people with the most power to affect change, he should resist these attacks and avoid alienating his audience. He should support the carnivores in his audience and encourage them to buy meat from farms with different practices. Instead, he even goes as far as implying all Americans are overweight by describing how we “lodge [meat] in our ever- H**** 3 enlarging abdomens.” Mark Bittman avoids any such confusion in his article with his consistency and flow of ideas. He mainly focuses on the exorbitant price of producing beef and its ecological inefficiencies (Bittman). Even Bittman’s title, “Rethinking the Meat-Guzzler,” is clearer at defining the article’s purpose. Bittman lists the problems associated with our meat heavy diets, and then offers multiple solutions. He does not take a judgmental posture like McKibben, and stays focused on educating his audience. In the end however, both McKibben and Bittman miss the opportunity to appeal to their reader’s emotions by discussing the ethics of feed lots. Modern factory farms, especially feed lots packed full of cows, do not even closely resemble the natural habitats of the animals they hold or allow their occupants to behave or eat as they naturally would. Thousands of animals confined to a small area concentrates their waste, leaving them to live in filth and disease. McKibben claims that “industrial livestock production [and slaughter] is [ethically] indefensible” but fails to discuss how. Ethicist Leslie Cannold, however, works to justify our killing of animals for food, “so long as we ensure the animals we consume have lived and died without unnecessary suffering.” In her article, Cannold questions vegan’s intentions, wondering if their decisions are based on “animal welfare or moral superiority.” McKibben decides to focus on our responsibility to the ecosystem rather than providing backing for his ethical concerns with feed lots. He leaves out any mention of the documented animal abuse at factory farms, which could have greatly strengthened his argument against them. Giving a picturesque description of the bleak living conditions at a feed lot might have conjured questions of morality with his readers. Cannold directly asks if “being vegan [is] the most ethical way to live.” She at least acknowledges that raising cattle in a different manor could solve the ethical dilemma of eating meat. McKibben, however, does not mention how H**** 4 rotational grazing solves more than just the environmental problem; giving cattle freedom to move and a more natural, healthy life. Cannold uses the ideas of Peter Singer, an animal rights leader, to explain that although animals may not possess the “right to life”, we must do what we can to “stop…the unnecessary suffering of animals.” This differentiates humans from the animals we eat and morally defends carnivores, as long as certain ethical conditions are met. Cannold believes that “we have a duty to...[boycott] businesses that treat animals cruelly,” and more effectively discusses the morality and ethics of eating feed lot beef. By inadequately supporting one of his main statements, McKibben missed a chance to convince a portion of his readers that eating feed lot beef is unethical. Supposing that McKibben’s main purpose is to educate others about the environmental detriments of feed lots, his paper is a success. He presents a layered analysis of how each element of factory farming causes pollution and identifies new problems we have caused by altering cows’ natural behaviors. He leaves no doubt that feed lots create massive amounts of pollution and greenhouse gases that may change our world drastically. His article’s main fault is that his readers might be unclear with his desires until very late in his paper. Does McKibben want us to become vegan or vegetarian, or simply avoid feed lot beef? Why does he insult carnivores and question their reasons for eating meat in general? Is his goal to convince others to support a better beef industry which allows cattle to move and graze, or does he covertly want society to be vegetarian? McKibben wants us to switch to a different method of meat production which could drastically reverse environmental damage, but does not utilize all of the tools on hand. Although McKibben is more notably a proponent for the environment, he may have strengthened his argument by appealing to his readers’ emotions. He states that feed lots are unethical, but does not elaborate further. The treatment and living conditions of the animals we H**** 5 eat should have been illustrated as an emotional appeal for change. Though he surely has presented enough information to convince many people to change, others may need an extra emotional push to do so. H**** 6 Works Cited Bittman, Mark. "Rethinking the Meat-Guzzler." New York Times. New York Times, 27 Jan. 2008. Web. 27 Mar. 2017. Cannold, Leslie. "Are Vegetarianism about Not Harming Animals, or Feeling Morally Superior? | Leslie Cannold for the Ethics Centre." The Guardian. Guardian News and Media, 01 May 2016. Web. 27 Mar. 2017. McKibben, Bill. "The Only Way to Have a Cow." Editorial. Orion Magazine Mar.-Apr. 2010: n. pag. Orion Magazine. Orion Magazine. Web. 15 Apr. 2017.
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Surname1
Your name
Instructor
Course
Date
Google, Democracy and the Truth about Internet Search.
Tech-savvy right-wingers have been able to ‘game’ the algorithms of internet giants and
create a new reality where Hitler is a good guy, Jews are evil and… Donald Trump becomes
president. Here is what you don't want to do on a Sunday night. You do not want to type seven
letters into google. Carole Cadwalladr, the author writes about how Google is attempting to
predict what questions you might be asking and offers you a choice. However, as expressed by
Carol they have attempted to make them as effective as possible to guarantee the users
suggestions about the most likely suggestions. The Author argues about how appropriate the
question suggestions are, whenever we search them from the search engines.
The author attempts to ear audience agreement or approval by playing around with
common. Specifically, the author has utilized logical appeal; she has used reasons to make a
case. In this case, the Carole provides a list of potential questions that are normally on top
suggestions whenever she typed “are Jews”. Basically, Carole provides a list of proofs of
suggestions and from what she indicates we can deduce that that’s what not she might have been
looking for, only one of the ten suggestions was what was not close to what he was looking for.
The author used didactic tone while listing the potential questions; “and are Jews evil? Is
not a question I have ever thought of asking”. This makes her sound a little high to give scholars

Surname1
credibility and create a sense of superiority of her analysis for himself and the readers. This
bridges the gap making it more suitable for scholars while it establishes a connection with the
audience (Farrell 142-149).
To appeal to the audience, the author has used reasons to make cases. Carole has used
statistics to establish a common ground with the audience to express the number of search
requests that search engines receive daily. The author tries to make the audience understand the
efforts that search engine service providers have made with the aim of bettering the accuracy of
the search by trying to identify of what its users might be looking for. Evidently, she tries to
proof the level of accuracy of these search engines when she indicates that she actually found
what she was looking for like the third result.
Carole has utilized several persuasive methods, specifically, logos approach has been
widely utilized at a larger extent of this article. The article is based on statistics and this makes it
appear more professional. The reference that only one out of the ten suggestions was
inappropriate has been statistically proven from the search results making it more convincing to
the audience considering that its search algorithm accuracy level is higher especially with the
statistically indicated amount of query traffic (Kato and Zingoni).
The author has used metaphors to establish a connection with the audience hence
enhancing their understanding. A good choice of metaphors has been known to make readers
understa...


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