PESTEL analysis of the US beef Corp
Most of the companies involved in the meat business in the US such as the National Cattlemen’s
Beef Association, he American Meat Institute and the National Meat Association are of great
influence as decision makers. This proves that the meat industry in the US has a powerful political
drive. This is achieved through their strategy of targeting individual law makers who have direct
impact on their industry
The beef and meat production in general, have serious impacts on water, land and biodiversity. They
also contribute to a noticeable portion of the greenhouse gas emissions that are a cause of climate
The Greenhouse gas emissions
Basing on 2006 UN reports, the beef production in the US causes 18% of all the greenhouse gas
emissions. If this continues, in the near future, livestock production could be responsible for over
70% of the greenhouse gas emissions.
It can be approximated that over 3000 gallons of water are required to produce a pound of beef in
comparison to 20 gallons used to produce a pound of tomatoes. This clearly shows that more water
is consumed in the beef production corp.
Manure produced by the livestock has nitrogen and phosphorous content. These gases eventually
find their way into large water bodies causing the death of algae thus depriving water of oxygen. The
end result is there are dead zone where no living creatures can survive.
Concentrated animal feeding operations (CAFOs) are often crowded and on small spaces. This forces
animals to feed on a diet of corn which is often unnatural. Besides, there is large consumption of
drugs mostly antibiotics to facilitate livestock growth and avoid infections. It is estimated that 70% of
the antibiotics in the US are given to livestock. This widespread consumption leads to development
of antibiotic resistant bacteria.
Deforestation and loss of biodiversity
Land utilized for agricultural production occupies a third of the planet. Due to high demand of beef
more forest are being cleared to create space for livestock rearing.
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