i need full answers for these questions please

User Generated

QZ66

Business Finance

University of Tampa

Description

  1. What is the best global method of comparing countries when considering advertising effectiveness. Explain.
  2. Do you want your company to have a global brand or a local brand (think of the Nestle example)? Why?
  3. What country has the most complicated distribution system? What cultural factors influence their system?
  4. How does cultural grounding effect industrial and consumer adaptation? (graph presented in class) Provide examples.
  5. What items/categories of items are often prohibited/banned in international TV advertising? How do companies compensate?
  6. Define public relations in the context of international integrated marketing communications. Provide an example.
  7. How do tariffs impact international marketing? Provide an example.
  8. What is grey importing (also called parallel importing)? Provide an example.
  9. What is product extension and an advertising adaption in the context of the international market? Provide an example.
  10. Why is Diet Coke not popular in Latin America? How has coke overcame this issue?
  11. What impact does corruption have on international marketing? Provide an example.
  12. Refection (your personal insight): How does SRC impact the way you think? Provide an example from your personal experience.

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Explanation & Answer

Attached.

Global Marketing - Outline
I.

Best global method of comparing countries when considering advertising

effectiveness
A.

Using technology in advertising has completely changed its landscape

II. Do you want your company to have a global brand or a local brand?
A. I would want my company to have a global brand instead of a local
brand.
B. The Nestle company have its brand in more than 130 nations across the
globe
III.

What country has the most complicated distribution system
A. The distribution system includes forecasting, transporting, warehousing,
and delivery of products
B. India

IV.

How does cultural grounding effect industrial and consumer adaptation
A.

Cultural grounding is a model used in branding appeals to the social and
cultural elements of the target population

B.

Cultural grounding has a positive effect on industrial and consumer
adaptation

V.

What Items/Categories Of Items Are Often Prohibited /Banned In International
T.V. Advertising?
A.

Most of the items that are often prohibited from international T.V. ads are
those that aim at children.

VI.

Define Public Relations In The Context Of International Integrated Marketing

Communications.
A.

Public relations may be described as a program or effort that is designed to
improve, maintaining as well as protecting the image or sale of the products

VII. How Do Tariffs Impact International Marketing
A.

A negative impact is that it affects the imports products from other
countries

VIII.

What Is Grey Importing (Also Called Parallel Importing)?
A. Involves the illegal sale of imported products against the interest of the
holder of the trade maker

IX.

Product Extension And An Advertising Adaption
A.

Product extension is a strategy of placing a brand name of an already
established product on a new product

B.

Advertising adaption is the process used in modifying an existing product
so that it remains suitable for various customers

X. Why Is Diet Coke Not Popular In Latin America? How Has Coke overcome This
Issue?
A. Due to competition from PepsiCo diet.
XI. Impact of Corruption on International Marketing
A. Affects the efficiency of operations in international marketing as it brings
around tampering of the business resources


Running head: GLOBAL MARKETING

1

Global Marketing
Name
Institution

GLOBAL MARKETING

2
Global Marketing

What is the best global method of comparing countries when cons...


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