Write a five to six (5-6) page paper in
an introduction to your company. Describe your company, its location, and the
product it makes or the service it provides.
environmental analysis that includes competitive, economic, political,
legal, technological, and sociocultural forces.
primary and secondary target markets for your company. Next, analyze the
primary and secondary target markets that you identified for your company.
Be sure to cover the 4Ps, 5Cs and STP.
main goals that you would like to achieve within the next year (short
term) and the mains goals that you would like to achieve within the next
five (5) years (long term). Determine the most appropriate ways to measure
both short- and long-term goals. Note: Consider the following metrics:
tracking downloads of Website content, Website visitors, increases in
market share, customer value, new product adoption rates, retention, rate
of growth compared to competition and the market, margin, and customer
a SWOT analysis and needs analysis for your product. Each analysis should
examine four (4) strengths, weaknesses, opportunities, and threats for
Use at least
four (4) academic resources as quantitative marketing research to
determine the feasibility of your product / service. These resources
should be industry specific and relate to your chosen product / service. Note:
Wikipedia and other Websites do not qualify as academic resources.