Description
Tecno and Huawei are both Chinese mobile phone company. Tecno is little known in China, but it is the number one smart phone company in Africa in terms of sales. Huawei is a well-known smart phone company around the world.
Evaluate the differences of their business strategies and provide some rationale as to why these companies may be using such different approaches.
Focus on how Tecno's business strategy in Africa and how it made a huge sucess, and how huawei's marketing strategy is different from that of Tecno's and the reason behind it.
Explanation & Answer
Attached.
Techno and Huawei Business Strategy
Name of Student
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Tecno's business strategy in Africa and how it made a huge success
➢ Techno was a firm whose origin is in China, and it understood better the essence
of designing products that would meet customers’ needs.
➢ Therefore, Tecno developed mobile devices that would target customers at the
bottom of the pyramid, thus ensuring widespread distribution of its products.
➢ The strategy that it employed was selling and marketing its phones through
physical stores. Also, Tecno made sure that their blue and white logo was
distributed in all regions around African countries such as Ghana, Kumasi, and
Kenya.
➢ Techno is known to be a pioneer of dual-SIM in many African countries.
➢ Another marketing strategy that attributes to Tecno’s success is because they
believe in giving back to the community and across all markets
How Huawei’s marketing strategy is different from that of Tecno's and the reason behind it
➢ Huawei is known to serve more than one-third global population with presence in
170 nations.
➢ Huawei, on its part, deals in telecommunication, which is divided into several
branches while Tecno centers on production and sale of mobile phones
➢ Huawei is known for it...