Science
University of Phoenix St Anthony’s Medical Center Consumer Behaviors Paper

University of Phoenix

Question Description

I’m working on a Health & Medical exercise and need support.

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing play a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

  • One walk-in clinic, such as an urgent care facility
  • One retail clinic in your local grocery store or retail pharmacy
  • No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

  • Demographics of the consumers who use the facility selected
  • The location of the facility selected
  • The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:

  • Describe the facility selected, including its location.
  • Analyze the demographics of the consumers who use the facility selected.
  • Include the cultural and generational demographics in your analysis.
  • Analyze the marketing approach used for the facility.
  • Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
  • Consider whether marketing techniques can be the same when marketing to different demographics.

Cite at least 1 reputable reference.

Format your assignment according to APA guidelines.

Student has agreed that all tutoring, explanations, and answers provided by the tutor will be used to help in the learning process and in accordance with Studypool's honor code & terms of service.

Final Answer

Attached.

Running head: HEALTHCARE MARKET

1

Healthcare Market
Student Name
Institutional Affiliation
Date

HEALTHCARE MARKET

2

Healthcare Market
St Anthony’s medical center is a walk-in clinic that deals with issues involving urgent
medical attention; the center is located in St Louis. They are operational throughout the week
with working hours starting from eight in the morning to eight P.M in the night. The clinic is
involved in the treatment of conditions that amount to an emergency and those that are not
emergency related. Crucial factors play a big role in the running of an urgent care facility such as
the demographics and marketing strategy.
The center has had a vast increase in the patients they treat up to ten percent () due to the
diversification of their treatment programs to include the treatment of more complex ailments as
compared to other walk-in clinics that majorly specialize in the treatment of minor ailments such
as sore throats and coughs (Budryl, 2015). The care provider is made up of more than five
hundred and fifty beds for in-patient treatment, and this means that most of their patients involve
individuals with severe conditions that ...

University of Virginia

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