1&2 in different docs references with citations and please more than 300 words at least 2 references. prichai

timer Asked: Jul 2nd, 2019
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Question Description

1)How can IT improve the customer experience. Use your own experience as good or bad examples.

2)Countermeasure can be defined as actions taken to counteract a danger or threat. Fennelly (2017) tells us that external and internal countermeasures can be conceptualized around the following five “Ds:”

  • Deter
  • Detect
  • Delay
  • Deny
  • Destroy

Select and discuss one of the "Ds." Also provide an example of your selected countermeasure in a real-world scenario.

Tutor Answer

School: University of Virginia

Hey there! Here are the two papers. Pleasure working with you. If you need any edits let me know. Invite me to help with other questions in future.


IT and Customer Experience
Student’s Name

IT and Customer Experience
Question #1
The adoption of IT strategies in businesses has helped to revolutionize the way
businesses carry out their activities. Different strategies have been adopted in businesses to
improve customer experience. The adoption of social media in businesses is an example of such
a strategy. Social media has presented businesses with an inexpensive way to market their
products (Joshi, 2018). Through the strategy, it is possible for a business to market its products
and due to the high number of social media users, the business can reach a wider target market.
Information technology adoption in businesses has allowed businesses to develop online
platforms for selling their products. Establishing online selling platforms helps the business to
reach an even wider market. Online shopping is highly convenient for customers as they do not
have to make their purchases from a store physically (Jacob, 2019). Coupled with other features
such as home delivery helps to make the function even more convenient for customers. I have
personally made online purchases and they were timely making it a highly convenient
Online selling has as well given busin...

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