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How might the company build more of an online presence?
A company can build more online presence through the use of modern media platforms such as facebook, instagram, twitter and opening and running company websites. These social networks will enable the company to reach to all its targets customers hence making more profits.
Analysis of their website. What was favorable about their website? What are some of their website attributes that customers may find unappealing?
Website is more favorable to the company since the company has full control of it. This enables the company to carry out advertisements and promotions of its products more easily and efficiently. Additionally, personal company website enables the company to cut down the costs associated with product advertisement and promotion.
However, some attributes such as false and misleading information found on the company’s websites are not appealing to the customers and this may lower the customers’ trust on the company.
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