MAR 3712 KU Providing Attainable Healthcare Services Questions

User Generated

ryvmnorguun

Business Finance

MAR 3712

Keiser University

MAR

Description

Answer the following End-of-Chapter Questions:

   

Chapter         Questions

1                       3, 4, 5, 7

2                         2, 3, 5

3                         2, 3, 5


 

 book:

Essentials of Health Care Marketing

Eric N. Berkowitz 

Explanation & Answer:
10 questions
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Explanation & Answer

Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!

Running Head: HEALTH CARE MARKETING

Health Care Marketing
Student's Name
Course
Institution Affiliation

1

HEALTH CARE MARKETING

2
Chapter 1:

3. Where an orthopedic group practice decides to come up with a pediatric sports medicine
program, the market targeted with this type of program would include Elementary, middle and
High schools, the community within which they set up, independent and informal sports teams as
well as pediatric medical groups or hospitals. The approach the group needs to utilize to assess
the response of the program after formulating the strategy would be to pretest the service before
implementation. The personnel involved should first establish a comprehensive concept of the
program then assemble a sample of potential orthopedic patients to represent those in the
conceptualized target market then take them through the program. Here, consumers can provide
views on hours, service location, and program procedures. Based on the reactions, the organizers
then modify the plan as necessary then implement.

4. The uncontrollable environmental factors that the developers of the new pediatric sports
medicine program need to take into consideration include the regulatory factors and
requirements, competitive forces, economic factors, and social forces. Regulatory elements
involve legal issues and conditions; hence, the organization must ensure that its programs meet
all set laws and is certified and approved before implementation (Berkowitz, 2016). The
organization must also understand their competitors and what makes them stand out in the
market, then where possible emulate or differentiate themselves to position themselves better.
Social factors, such as demographics and cultural trends, also impact the uptake of new programs
and services. Finally, economic factors demand that an organization come with proper plans to
help deliver healthcare services with more efficiency while keeping the costs affordable.

HEALTH CARE MARKETING

3

5. The complexity of the marketing creates "needs" belief is that on one side, the needs alread...


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