You will also identify ONE question for inquiry as the primary focus of your
selected emerging technology innovation topic.
The following are possible topics that can be selected for the Annotated Bibliography
(and can be used for the Infographic as well):
Note: Some of the topics below are too broad in nature and will need to be narrowed
by identifying a subtopic (for example, "Artificial Intelligence" is too broad but
"Artificial Intelligence in Medical Instrument Design" is a better fit).
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Artificial intelligence
Wearable devices
Organs-on-chips
Augmented reality (AR)/virtual reality (VR)
Robotics
Drones (surveillance, delivery, personal and commercial)
Sensors (embedded, nanosensors, the Internet of Nanothings, etc.)
Internet of things (feedback devices; big data; smart sensors, cameras, software,
databases, and massive data centers in a world-spanning information fabric)
Implantable nanochips
Smart houses
Contactless information sharing (e.g., QR Codes, NFC)
3D printing
Home security/personal security
Next-generation batteries
Blockchain
Intelligent analytical mapping
Other topic as approved by the instructor (must be approved before 6/3)
Industry Related to the Technology Topic
To help you brainstorm and narrow the scope of your technology topic, you may
want to consider a specific industry for your selected technology topic, such as the
following:
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Retail stores or online retail
Real estate
Electronics & technology
Food & beverage
Banking and finance
Publishing
Automotive
Health care and medical
Childcare
Cosmetics/beauty
Exercise and weight-loss
Transportation
Manufacturing
Pharmaceutical
•
•
•
•
•
•
•
•
•
•
•
Agriculture
Legal & politics
Environment and energy
Government
Service-oriented
Education/Training (K-12, college, online, corporate training, vocational training)
Social relations (e.g., online dating)
Public relations, marketing, advertising
Entertainment and leisure
Sports
Other industry/sector
Process of Creating an Infographic
The Infographic is comprised of well-integrated images, text, and statistics that tell a data-driven story.
Follow the step-by-step process (below) to create your unique Infographic. Be sure to complete all steps!
Note: The "Google Yourself Challenge" Infographic by Anson Alexander, is used as an example to illustrate this process. However, this
infographic is not representative of the size or scale of the assignment you're required to do for class.
Step 1
Look at examples of technology-related infographics to become familiar with the design and components, if you haven't
already done so.
Important! Be sure to also review "What is an Infographic?" in Stage 1 of the Infographic Project for best practices in creating an
infographic.
Step 2
Research further (before creating the Infographic in Piktochart) as a continuation of the sources you initially identified in your
Annotated Bibliography to identify all sources to obtain both information and statistical data for your infographic for your emerging
technology innovations topic, focus (answer the ONE question), industry, and target audience(s). You will need 3-5 relevant and
reputable sources (text and statistical data) that will be integrated into the Infographic and referenced in the Sources section of
the Infographic.
Draft the "Story" of your infographic, which includes a beginning, middle, and end with a clear focus (i.e., answer the ONE
question). Consider the readability of your text for your target audience(s) and write in plain language.
Tip! Chunk your information. Keep in mind, an infographic typically is comprised of 4 (or more) blocks or sections in a relatively
narrow space. Keep it simple and straightforward.
Step 3
Include the following required sections in your infographic:
•
•
•
•
•
Infographic title
Introduce the emerging technology
Benefits/opportunities and/or challenges/problems/implications
Discuss/Demonstrate one of Rogers' theories of innovation diffusion as it relates to your chosen tech.
Sources (citations should be in APA format)
Note: Any other items are optional and are to be included as applicable to add value to the infographic.
Create a free account on Piktochart, a web-based tool, to create your infographic. Go to: http://piktochart.com/ (Links to an
external site.)
Step 4
Refer to the following resource to assist you in using Piktochart:
•
Piktochart Help: https://support.piktochart.com/ (Links to an external site.)
Design the infographic in Piktochart. Choose from a 'theme' (template) or start from scratch.
There are ready-made themes (templates, as shown below) available in the free version that can assist you in creating your
Infographic, or you can start from a blank page ("PRO" templates cost a fee). See: (Links to an external
site.)https://piktochart.com/templates/ (Links to an external site.)
Step 5
Note: Be aware that you may need to modify and customize a theme if you select one of Piktochart's free template as you build
your infographic. You could also choose to start from scratch with a blank canvas.
Colors and Extras in Piktochart. Select colors, background (solid is recommended), icons, text, fonts, etc., for your design. Keep
in mind that an effective infographic incorporates elements of good design: visually appealing; images and icons contribute to the
overall message and support the data; color and font choices are legible and enhance the design; text, images, and data are
organized well on the infographic with effective use of space to communicate ideas.
Step 6
Piktochart's icons work well for the visuals in your infographic. You may also use images outside of Piktochart, if desired, but you
will need to consider file size (save smaller image file sizes) and resolution as you upload and insert the images into your
infographic.
Tip! If you are going to use graphic images from outside of Piktochart, you can obtain images with a "Creative Commons License"
that gives permission to use others' images. Do an "Advanced Search" on Flickr
(see: https://www.flickr.com/creativecommons/ (Links to an external site.)) and enter your keywords in the Search box and then
scroll down and select the option "Only search with Creative Commons-licensed content."
Build the pieces/sections of your infographic in Piktochart:
•
•
Title of Infographic (required).
Introduction (required) that explains what you are about to share with a basic stat or fact to start the infographic and engage
viewers.
Here's an example of a Title and Introduction in the "Google Yourself Challenge" infographic:
Step 7
•
Benefits/opportunities and/or challenges/problems/implications.
The inferred "benefit/opportunity" in the "Google Yourself Challenge" Infographic is that social media allows people to stay in
touch with friends and family and network with others. However, the infographic clearly focuses on the
"challenges/problems/implications" of sharing personal information out on the 'web' for all to see, as shown below. There are 2
sections/blocks in the infographic addressing this.
•
Sources (required) to give attribution to images, information or statistics obtained. You should provide the URL that goes
directly to that source. APA formatting of your sources is required.
Tip! To refer to the complete "Google Yourself Challenge" Infographic, go to: http://ansonalex.com/technology/googlingyourself-and-why-it-is-important-infographic/ (Links to an external site.).
Step 8
Preview your Infographic in Piktochart. Re-examine the readability of your infographic (from Step 3) and revise, as needed.
Proofread and edit your infographic for errors in grammar, punctuation, misspellings, etc., as needed.
Step 9
Publish your infographic in Piktochart. You can download the infographic image as a .jpeg or .png file and upload/attach to
the Canvas Assignment.
FEATURE
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may be used for the noncommercial purpose of scientific or educational advancement
granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
Recipefor an
Infographic
“A creative process may begin with a flash of a new idea or with a hunch.
It may just start as noodling around with a problem, getting some fresh ideas
along the way. It’s a process, not a single event, and genuine creative processes
involve critical thinking as well as imaginative insights and fresh ideas.”
—Sir Ken Robinson (2009)
Debbie Abilock
debbie@noodletools.com
46 Knowledge Quest
|
Inquiry
Connie Williams
chwms@mac.com
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granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
A
merica’s Test Kitchen,
located just outside of
Boston, strives to develop
absolutely the best recipes
for popular dishes. Staff
members test each recipe
“30, 40, sometimes as
many as 70 times, until we
arrive at the combination
of ingredients, technique,
temperature, cooking time,
and equipment that yields
the best, most-foolproof
recipe” (America’s Test
Kitchen 2014). Inspired by
their patience and precision,
we decided to develop a
teaching recipe that would
consistently engage students
in open-minded inquiry. In
accordance with Common Core
State Standards CCSS.ELALiteracy.CCRA.R.7 and CCSS.
ELA-Literacy.CCRA.R.8, students
would select and weigh textual,
visual, and quantitative evidence
and reason dispassionately in order
to arrive at a unique synthesis
imaginatively presented in an
infographic. We have begun the
process: testing many ideas,
observing lessons in action, and
viewing student products. As
systematic “bakers,” we expect to
test, adapt, review, and learn from
our failures. We invite you into
our infographic kitchen to help us
create an instructional sequence
that consistently yields high-quality
learning for students.
Infographics, Not Posters
Infographics can be engaging
alternative products of research
because the multimodal format
invites students to make sense of
complex information by applying
multiple literacies. An infographic
is a claim expressed through
visual metaphor, conveying the
creator’s fresh understanding of
relationships, expressed through a
judicious selection and arrangement
of visuals, evidence, and text
acquired during inquiry research
within a discipline.
However, as we looked into classrooms, searched the Web, and spoke
with classroom teachers, we learned
that most infographic assignments resulted in what we would
label as posters. Essentially, these
products were the equivalent of
David Loertscher’s “bird reports”—
representations of loosely related
facts and numbers, sometimes
verified and paraphrased, displayed
visually. We hypothesized that the
student engagement enthusiastically
reported by teachers came primarily
from using novel technology, not
from inquiry learning. If we were to
devote time to teaching infographics, the product must be more than
an attractive visual collage of statistics and facts; it should demonstrate
understanding (per CCSS.ELALiteracy.CCRA.W.7).
Inquiry, Not Advertising
For guidance we looked first to
applications outside school settings.
We observed that many popular
infographics were advertisements
that, subtly or not so subtly, cherrypicked evidence to persuade a
target audience of a predetermined
conclusion. The designer was not
hired to investigate an issue, nor
was the purpose of the infographic
to invite an audience to think
through alternative solutions to a
problem. Rather, these real-world
infographics employed selectively
shaped evidence to support
one-sided reasoning. The audience
“buys” (a product, idea, or belief)
based on a delightful design—an
aesthetic response that doesn’t
consider alternative viewpoints or
question the premises.
We contend that students are
doing too many of these persuasive
infographics; schools cannot simply
become training grounds for
advertising and marketing agencies.
We believe that assigning persuasive
infographics encourages the
equivalent of the “backwards” paper
in which students first arrive at an
a priori conclusion and then write
the paper, and, finally, search for
sources to support their claims and
pad their bibliographies. Indeed, if
there was one inquiry disposition we
especially wanted to develop in our
students, it was an open mind. The
key lay in instructional design.
Argument, Not Persuasion
The shift in our thinking from
persuasion to argument enables us
to describe our ideal infographic
assignment as an opportunity for
students to open-mindedly explore
a complex problem (per CCSS.
ELA-Literacy.RH.11-12.7) using
disciplinary and new literacies. We
imagine a process in which students
develop a research question within
a domain, investigate a variety of
claims and evidence wherever they
lead, play with connections and
assess contradictions, and wonder
about the possible significance of
their findings (per CCSS.ELALiteracy.CCRA.W.8).
Not only will students experience
a discovery process and acquire
disciplinary knowledge, but they
will also analyze different options,
construct a logical argument, reason
through examples and analogies
using multiple literacies, and
learn that complex problems have
qualified solutions from which
new questions naturally arise. Well
worth the effort, the result is an
"ah-ha!" for both the creator and the
audience.
One way to reframe this teaching
challenge is to think about a specific
purpose, genre, and product—in
much the same way as the president’s
advisors develop their daily briefing
Volume 43, No. 2
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November/December 2014 47
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granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
for him each morning. They
offer their expert judgment by
synthesizing complex issues
and representing the strength
of various positions honestly
to provide the president with a
complete brief so that he can make
an informed decision.
Rather than suppress rebuttal
evidence, disguise commercial
motives, or manipulate an audience’s self-interest or identity, we
would like students to presume
that, like the president, members
of their audience want coherent
information, fairly presented,
so that they can reason through
the curated evidence in order
to understand and evaluate the
merits of the claims. This is sensemaking, not opinion-making (per
CCSS.ELA-Literacy.RI.7.8).
Real-World Models
In real life we see argument
infographics in investigative news,
scientific papers, research studies,
policy papers, and technical reports.
The Upshot column edited by David
Leonhardt for the New York Times
and the
FiveThirtyEight blog by Nate Silver and
others
are examples of conversationally
written arguments in social media
that use infographics to invite an
educated reader into dialogue with
the author and his sources. Rather
than “eye candy—luscious but not
nutritious” (Abilock, BergsonMichelson, Fontichiaro, and
Seroff), their visualizations employ
photographs, charts, and graphs to
elucidate ideas better than words
alone can do.
As we began our own inquiry
journey into instructional design,
we wondered if we could craft an
assignment that included a series
of feedback loops so that students
would create an argument infographic
48 Knowledge Quest
|
Inquiry
i wonder...
of substance (per CCSS.ELA-Literacy.
CCRA.W.8). For that achievement
we needed to think more about the
teacher’s learning goal and how it
would be assessed.
Time for Friction
The basic premise that emerged from
our conversations was that the majority
of student time should be spent prior
to constructing the infographic. We
identified teaching interventions,
four key opportunities for “friction,”
where we could slow students’ thinking
(Abilock 2014a):
1. Craft a working inquiry question
through exploratory pre-research.
2. Re-research and curate relevant
sources to follow other lines of
inquiry, harvest potential subquestions, and identify common
knowledge.
3. Select and closely read
key resources to pinpoint
disagreements and assess
relative authority.
4. Extract essential notes, then
re-read, annotate, and tag ideas,
evidence, and data to compare
and organize them.
From Topic to Inquiry
Many school and college librarians
hope that the instructor’s
assignment will position students
for inquiry. In reality, whether
students are doing college research
or second-grade animal reports,
they often come to the library with
broad topics. Jay Joel Burkholder,
instruction librarian and assistant
professor at York College of
Pennsylvania, shared with us that
his business school students define
their assignment as “to research a
company.” We’ve seen equivalent
assignments in K-12 schools such as
“Pick a topic from any time period
we’ve studied this year...” or “Write
about climate change.” Students
dutifully attempt to interpret these
instructions, but, without the
benefit of careful instructional
scaffolding, they are unable to
narrow the scope and uncover a
topic that is both interesting and
doable.
To gain teacher buy-in for
reworking their assignments,
Kristin Fontichiaro suggests
somewhat tongue in cheek that we
model the student’s search process
for the teacher:
If the teacher stands firm
on dehydrating a source
into discrete facts and then
rehydrating those facts into an
essay, it can be illuminating
to model a sample student
search: ‘So, to research this, a
student would search for… and
then he’d click on the first
link… aha! There’s the answer!
Yipes! That was awfully fast. Is
that what you were hoping for?’
(2014, 50)
Connie, a school librarian at
Petaluma High School, respectfully
requests a meeting with the
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granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
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What Is an Argument? (CER+A)
Claim/thesis
Backed up with Evidence
Reason why the evidence supports
the claim
Alternatives to consider (Rebuttal)
teacher before the infographic
is assigned. She explains that, if
they can identify the learning
goal—for example, how the
infographic demonstrates students’
understanding of a big idea taught
during the unit—she will be
responsible for helping students
develop a question that focuses on
making new connections within
learned material or applying the
big idea in a novel way (Wiggins
and McTighe 2005, 163). Debbie,
the other author of this article, has
identified infographics and student
work (Abilock 2014b) that can
help educators define high-caliber
work and craft lessons that result
in quality argument infographics
rather than “eye candy” visuals. She
conducts professional workshops
for educators and librarians with
“EyeCandyShop Thinkers” Kristin
Fontichiaro of the University of
Michigan, School of Information
in Ann Arbor; Tasha BergsonMichelson, instructional and
programming librarian; and Jole
Seroff, director of library and
information services, both of
Castilleja School in Palo Alto.
When advance consulting isn’t
possible, Connie has begun offering
a version of “concierge service”
(Abilock, Fontichiaro, and Harada
2012), working one-on-one with
students by appointment on any
aspect of their research. As she
guides a student through a pre-focus
exploration (Kuhlthau 2004, 47)
to stimulate initial wondering, she
may pull an encyclopedia article for
a “read-through” to seed questions
based on themes, single events, or
interesting people. If she senses
that a student is apathetic about
a chosen question, she will ask
motivating sub-questions related
to a student’s personal interests so
that, rather than taking notes, the
student begins to take note of how,
for example, sports or clothing
styles might have been influenced
by attitudes toward race or gender
during an era.
The challenge of an inquiry
process is moving from meandering “wonders” toward focused
questions while maintaining the
student’s motivation. A number of
general questioning strategies have
emerged from literacy research
to steer instructional winnowing.
Cornelia Brunner (quoted in EDC
2012) modifies Donna Ogle’s
K-W-L questions (1986) to frame
that process:
• What do I want to know about this
topic?
• What do I need to know?
• What do I know already, and how
do I know it?
• What might a possible answer be?
first question: “What do I think I
know?” (2012, 108).
Violet H. Harada, emeritus professor,
Department of Information and
Computer Science, University
of Hawaii at Manoa (quoted in
Fontichiaro 2014, 50), suggests
Cloze questions that scaffold a type of
thinking (e.g., compare and contrast,
cause and effect):
• How would ________ be different if
there had been no ______?
• How would _______ have
changed________?
• How did power impact ________?
Deborah Levitov, previously a school
librarian and coordinator of library
services in Lincoln, Nebraska, who
is currently the managing editor of
School Library Monthly, recommends
a traffic light metaphor of red light
(convergent) versus green light
(divergent) to frame students’ selfassessment of their researchable
(green light) questions:
• Does your question lead you to
more information?
• Are you asking “why” or “what if”?
• Does your question make you
investigate further?
• Does your question make you think
of more ideas? (2009)
Gayle Gregory and Amy Burkman
propose alternative wording for the
Volume 43, No. 2
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November/December 2014 49
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granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
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The Missing Piece: Authentic
Context
What is absent from these
questioning strategies is recognition
of the necessity for a genuine audience
or authentic disciplinary purpose,
precisely those elements that can
motivate students to care about their
topic and process.
Therefore, when creating an
argument infographic, the student’s
working questions must address five
elements:
1. Who is an audience that cares
about this problem?
2. What is the problem or issue
that they care about?
3. What choices, options, or
trade-offs will they need to
consider in order to make a
decision?
4. What types of thinking will
you have to do to organize the
information you gather?
5. What content have you learned
that you can draw on?
We recommend that students use
our Infographic Question Matrix
(figure 1) to compose each of their
draft questions so as to ensure that
all five elements (audience, problem,
choices, thinking, and content)
are addressed. In particular, the
type(s) of thinking they expect to do
informs how students will organize
their information in preparation for
synthesis.
A common misconception is that
inquiry starts with an immutable,
clearly formulated question. On
the contrary, the question evolves
during inquiry. Our matrix
elements and the corresponding
questions were revised multiple
times based on what we learned
during pre-search and re-research.
Students must be encouraged (and
even celebrated) as they continue
to refine the wording in their cells,
including the thinking category, as
they evaluate source authority, weigh
evidence, and organize facts, images,
and data.
Scaffolding Synthesis
Inquiry—sometimes messy and even
meandering—requires a systematic
way to manage ideas, data, and
other information as students
uncover connections and perceive
new patterns, evolving toward
synthesis (Abilock 2014b). If we
expect students to think (as opposed
to just organize by keeping quotes
connected to citations), they must
sift, order, compare, and evaluate
Example One:
Infographic for a U.S.
Government Class
AUDIENCE
their notes multiple times. Students
working offline can use sticky notes
or paper note cards of different
colors to make notes and organize
them into various categories.
Online note cards enable students
to tag by color, process, and
keyword criteria (names, concepts,
themes). By flexibly organizing
notes in combination, then
regrouping, and sorting categories
into thinking diagrams, students
will develop additional subquestions for their outline.
As they review their notes, students
may find that they started out with
cause-and-effect reasoning but are
now comparing and contrasting
information. Re-reading,
annotating, evaluating—and then
tagging, ordering, reordering—
help them identify the strongest
evidence for their claims. It enables
them to construct a reasoned
argument that is understood by
and useful to a specific audience
for a particular purpose. When
combined with the teacher’s and
librarian’s just-in-time, right-inplace formative feedback in online
note cards, students experience
the necessary “friction” that will
result in the deliberative thinking
essential for inquiry research.
PROBLEM
CHOICES
Working Question:
What options do undocumented
immigrants have to gain legal status?
50 Knowledge Quest
|
Inquiry
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Infographic Question Matrix
AUDIENCE
PROBLEM
CHOICES
THINKING
CLASS CONTENT
Enumerate, describe
Immigration policy
Example One: An infographic for a U.S. government class
Undocumented
immigrants
Legal status
Legal options
Working Question: What options do undocumented immigrants have to gain legal status?
Example Two: An infographic for a school recycling initiative
Our town
Treating consumer
electronics waste
Economic trade-offs
Compare and contrast,
ranked results
Recycling
Working Question: What economic trade-offs should our town consider for treating consumer
electronics waste?
Example Three: An infographic for a health education class
Doctors
Bacterial resistance to
antibiotics
Treatment options
Cause and effect,
classification
Wellness (health
education class)
Working Question: How might doctors reason through their treatment options
to minimize bacterial resistance to antibiotics?
Example Four: An infographic for a world history class
Sunnis and Shiites
Sectarian violence
in Iraq
Conflict resolution
options
Problem(s) and
solutions, compare and
contrast
Northern Ireland conflict
Working Question: How might the provisions and process of crafting Northern Ireland’s Good Friday agreement
provide Sunnis and Shiites with strategies and solutions to sectarian violence in Iraq?
Example Five: An infographic for an elementary school unit on bees
My parents
Bees dying off
Best plants for my yard
that I can help grow
How honeybees get
their food
List, evaluate, rank
Working Question: What are the best plants to grow in our yard that my parents and I can plant to give
honeybees the food they need to stay healthy?
Figure 1. Infographic Question Matrix to structure students’ thinking about the components of an inquiry question.
Volume 43, No. 2
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Translating Thinking into
Design
Essentially an argument infographic
is intellectually designed as a
coherent and creative response to
an inquiry question. The next task
is to organize information visually.
Many educators steer students to
Richard Saul Wurman’s LATCH
acronym (Location, Alphabetical,
Temporal, Categorical, and
Hierarchical) (2001). If a student
is merely rehashing ready-made
information on a poster or pushing
a preconceived position into an
infographic, LATCH is sufficient
because its purpose is to shape
the design output. It does not help
students organize the thinking that
they must do before choosing a fitting
display to communicate it. For example,
the “A” (alphabetical organization)
is, by nature, random and likely
to result in forced connections,
a shortcoming often evident in
picture-book alphabets. On the
other hand, while an alphabetical
design doesn’t work for an entire
infographic, an alphabetical
index can provide quick access to
definitions of specialized vocabulary
(What does afforestation mean?) or
symbols (What does N2O stand
for?) or as a legend for a map in one
section of an infographic.
In contrast, we propose using
an Infographic Design Matrix
(figure 2) to scaffold students’ use
of evidence for each question and
sub-question prior to visualizing
an overall design. This second
matrix prepares students to create
what we’re naming an Infographic
Storyframe, a rough-draft design of
a final infographic.
Scaffolding Visual Design
When the student is ready to make
design decisions, the Infographic
Storyframe uses a combination of
storyboarding and wireframing to
52 Knowledge Quest
|
Inquiry
plan the graphic design of the final
visual product. A storyboard is a
progression of squares that sequence
the images in a video, photo shoot,
multimedia news story, puppet
show, or other type of storytelling.
A wireframe visually maps the
relationship among elements on
a proposed webpage or website.
For an Infographic Storyframe
the student uses sticky notes on
paper; the notes are connected by
lines, arrows, circles, etc. to plot
the progression and relationship of the
elements within the confined space
of the infographic.
Continue to encourage students
to experiment — this time with
reorganizing their storyframes
multiple times to test which
display best addresses their
infographic questions. Provide
opportunities for audience
feedback. For example, teachers
can orchestrate a gallery walk to
elicit peer feedback. Or pairs of
students can exchange storyframes
without the corresponding inquiry
questions so that each student can
speculate about the question that
their partner’s infographic draft
addresses. By giving students access
to multiple sources of feedback on
their paper design, you deepen
their thinking and motivate them
to do high-quality inquiry before
they become wedded to a single
attractive format for their digital
product. In addition, the subjectarea teacher can use the storyframe
to assess content knowledge and
provide low-stakes feedback
before the polished infographic is
holistically assessed with a rubric.
Stephanie (name changed) is working
on an infographic for AP U.S. History
about the Columbian Exchange. She
believes that she will show that
Columbus had an immense impact on
the natives he encountered but that
their impact on him and, ultimately,
the rest of Europe was minimal. She
has facts and ideas on how to present
those facts, but, as she begins to
associate the facts she has with
discrete images, she realizes that the
discoveries that Columbus brought
back to the “Old World” indeed made
an impact. Her infographic changes
from being a critique of colonization
to one about how cultures clash,
change, and learn from one another.
Her new visualization would never
Invitation to Cook with Us
have come about if she hadn’t been
As part of our workshops and
presentations over the past two
years the EyeCandyShop thinkers
have been refining a rubric (Abilock,
Fontichiaro, and Bergson-
encouraged to keep an open mind and
to take time to “play” with her notes.
All materials in this journal subject to copyright by the American Library Association
may be used for the noncommercial purpose of scientific or educational advancement
granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
Infographic Design Matrix
INQUIRY QUESTION
SUB-QUESTIONS
ORGANIZING
INFORMATION
VISUALIZATION WITHIN
THE INFOGRAPHIC
INFOGRAPHIC DESIGN
What is the single
driving question
that my information
answers?
Who needs this
information?
What sub-questions
help me mine data
and evidence for my
question?
How might I organize
each pile of evidence
to help me synthesize
my thinking about each
sub-question prior
to deciding how to
display it in a section
of an infographic?
What is the best way
to display that specific
sub-synthesis in my
infographic?
(Storyframe)
What metaphor or
visualization or design
coherently presents my
entire inquiry question
to that audience?
What options do
eco-tourists in
California have to
view orca whales and
learn more about their
behavior in captivity
and in the wild?
(Audience: Tourists
in CA)
Are whales smart?
How do the brains of
humans and orcas
compare?
Do orcas act
differently in captivity
than in the wild?
Parallel columns to
record the function and
volume of each brain
region and the percentage of the whole that
each region occupies
in each animal
Parallel columns to
compare behaviors
they would see
Two brain maps show
the regions by volume
with matching colors
for similar functions
for a human and an
orca whale
Pictures of orcas in
different locations
connected to a map of
California
Might a geographical
map with place
markers and legends
be useful to tourists?
What about a large
tourist poster? Maybe
everything fits inside
the shape of an orca
whale? A tour bus or
boat?
How can we reduce the
crime rate in East Palo
Alto? (Audience: Palo
Alto and East Palo Alto
town council members)
Why does the number
of crimes increase
in densely crowded,
poorer neighborhoods?
Matrix to collect
information by
neighborhood in
columns for population
density, median
housing prices, and
crime incidents
A graduated circle
map showing clusters
of crime incidents
by neighborhood
(Midtown, Professorville, College Terrace,
etc.), with population
density shown by color
and median housing
prices in the legend
Student brainstorms
Do we have an
effective plan for
managing injuries from
a terrorist act within
the United States?
(Audience: Department
of Homeland Security)
How does a hospital
decide what type of
injuries to treat first?
Flowchart showing
triage options by steps
A decision tree to show
how triage works in a
hospital emergency
room
Student brainstorms
How could we
translate A Prayer
for Owen Meany into
a movie? (Audience:
Movie producers)
How does the order of
the events contribute
to the understanding of
the main characters?
Timeline to sequence
the order of events
with notes about
Owen’s and John’s
character development
and relationship
A storyboard of the
selected flashbacks
Student brainstorms
What lessons can
Hebei Province learn
from our industrial
revolution? (Audience:
President Xi Jinping
and the Chinese
government)
How did technology
inventions affect the
way that our country
grew and changed?
Fishbone for the
causes and effects by
type
A display of the effects
of our industrialization
under snippets
from actual news
stories about China’s
industrial problems
Student brainstorms
Should child offenders
be sentenced to
life without parole?
(Audience: United
States Congress)
How does the United
States court system
currently handle
appeals from local
court decisions?
Hierarchical diagram
with flow chart lines
A chart of the process
for appealing decisions
from lower courts up to
the Supreme Court
Student brainstorms
What dog should
you get me for my
birthday? (Audience:
My parents)
Which dog is best for
a family with a small
apartment and young
children?
Venn diagram to
compare types of dogs
by three criteria
Pictures of dogs
grouped by signs
(e.g., “Easy to Train,”
“Small Size,” and “Low
Shedding”).
Student brainstorms
Figure 2. An Infographic Design Matrix to structure students’ thinking about how parts of the display will
address questions and sub-questions.
Volume 43, No. 2
|
November/December 2014 53
All materials in this journal subject to copyright by the American Library Association
may be used for the noncommercial purpose of scientific or educational advancement
granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
Tools to Make an Infographic
WAYS TO
VISUALIZE DATA
TOOLS
Google [drawing tools]
Both of these use
drawing tools to
create posters /
infographics
PowerPoint
EASE OF USE
THE GOOD
Have standard drawing
tools; once you know
how the tools work,
the files are easy to
reuse
Download images, use
text boxes; a myriad of
options are available
GOOD TO KNOW
Create in Google and
save to your drive.
PowerPoint: A single
slide with flexible
drawing tools
NCES
Graphs
Designed for younger
students; easy to use
Many graph templates
provided
Having previous
knowledge of how
graphs work will help
Chart Chooser
Charts
Knowledge of Excel
important
Many choices
If you don’t know
Excel, learning will
take time
Infogr.am
Graphs
Easy to use, especially
if you have data ready
to go
Can download charts
Easily sharable
Easel.y*
Variety of
visualization options
Drop and drag visual is
intuitive; no previous
skills required
Text and images are
simple and can be
manipulated to create
various “looks”
Completed infographic
can be downloaded
for printing; has an
easel.y “look” to it
Piktochart
Allows you to choose a
variety of presentation
styles
Intuitive editing
options
Many themes available
in the free version
Only Pro allows for
download; make
screenshot or share
via social media
Dipity*
Timeline maker; social
media timelines
Allows inclusion of
events, images, and
text
Integrates Web
information easily
Online only
* Easel.y was named an AASL Best Website in 2013; Dipity was named an AASL Best Website in 2011.
AASL Infographic Contest
AASL is hosting an infographic recipe contest for adults.
Craft your own infographic to teach students how to create an infographic as a product
of inquiry. Post your submission on AASL’s Facebook page at . Test the rubric on your submission and post
your feedback as part of your submission. AASL members will then vote for the entry they
think best displays how to create an infographic through inquiry. The winning entry will
be featured on AASL’s website and through AASL’s Hotlinks newsletter.
54 Knowledge Quest
|
Inquiry
All materials in this journal subject to copyright by the American Library Association
may be used for the noncommercial purpose of scientific or educational advancement
granted by Sections 107 and 108 of the Copyright Revision Act of 1976. Address
usage requests to the ALA Office of Rights and Permissions.
Michelson 2014). Join us in testing
this argument infographic rubric by
applying it to your students’ work or
asking your students to revise it to fit
infographics they are making.
We’ve only begun testing other parts
of our “recipe.” We know that by
closely observing individual student’s
visual choices we will gain a better
understanding of, for example, the
culturally constructed meanings
attached to color, composition, and
stylistic approaches. We feel sure
that cultivating an open-minded
disposition and thoughtful inquiry
strategies will benefit students’ civic
literacy and creativity. We expect
that students’ thinking about the
interaction between a complex text
and images in the service of a purpose
and audience will improve their
reading comprehension. But we need
your help. Join us in the collaborative
test kitchen to cook up a rigorous
learning experience that engages
students in imaginative inquiry and
high-quality learning.
Debbie Abilock, a former school administrator and school
librarian, cofounded and directs the education vision of NoodleTools.
She writes Adding Friction, a column in Library Media
Connection , and her recent
publications include a co-authored award-winning reference book
Growing Schools: Librarians as Professional Developers (Libraries Unlimited
2012) and a contributed chapter in Mining Complex Text: Using and Creating
Graphic Organizers to Grasp Content and Share New Understandings
(Corwin 2014). She speaks internationally and consults in schools.
Connie Williams is the school librarian at Petaluma High
School in Petaluma, California. She is a past president of the
California School Library Association; cofounder of Classroom
Learning and School Library Learning 2.0 tutorials; author
of articles for Library Media Connection, Knowledge
Quest, and other journals; and author of the chapter “They Call It Learning” in
Growing Schools: Librarians as Professional Developers (Libraries
Unlimited 2012). She presents at library, social studies, and other conferences.
Works Cited:
Abilock, Debbie. 2014a. “How to Design
Deliberate Thinking into the Research
Process.” Library Media Connection
(January/February): 44–45.
(accessed August 18, 2014).
———. 2014b. “Analyze an
Infographic.” (May 20).
(accessed August 18, 2014).
Abilock, Debbie, Kristin Fontichiaro,
and Tasha Bergson-Michelson. 2014.
“Rubric: Under Construction.” (June
11).
(accessed August 18, 2014).
Abilock, Debbie, Tasha BergsonMichelson, Kristin Fontichiaro, and
Jole Seroff. 2014. “No More EyeCandy! Inspiring Visual Imagination,
Assessing Visual Creativity.”
Presentation at ALA Annual
Conference, June 29. Las Vegas, NV.
Abilock, Debbie, Kristin Fontichiaro,
and Violet H. Harada, eds. 2012.
Growing Schools: Librarians as Professional
Developers. Santa Barbara, CA:
Libraries Unlimited.
America’s Test Kitchen. 2014. “What
Is America’s Test Kitchen?”
(accessed June 21, 2014).
Education Development Center. 2012.
“How To: Inquiry.”
(accessed June 22, 2014).
Fontichiaro, Kristin. 2014. “What Do
You Want the Students to Learn?”
School Library Monthly 30 (4): 50.
Gregory, Gayle, and Amy Burkman.
2012. Differentiated Literacy Strategies for
English Language Learners, Grades K-6.
Thousand Oaks, CA: Corwin.
Kuhlthau, Carol Collier. 2004. Seeking
Meaning: A Process Approach to Library
and Information Services, 2nd ed.
Westport, CT: Libraries Unlimited.
Levitov, Deborah. 2009. “Red Light,
Green Light: Guiding Questions.” In
21st Century Learning in Schools, edited
by Kristin Fontichiaro. Santa Barbara,
CA: Libraries Unlimited. Previously
published in 2006 in School Library
Media Activities Monthly 22 (2): 25.
Ogle, Donna M. 1986. “K-W-L: A
Teaching Model That Develops Active
Reading of Expository Text.” Reading
Teacher 39 (6): 564–70.
Robinson, Ken, and Amy M. Azzam.
2009. “Why Creativity Now? A
Conversation with Sir Ken Robinson.”
Educational Leadership 67 (1): 2226. (accessed
August 19, 2014).
Wiggins, Grant P., and Jay McTighe.
2005. Understanding by Design, 2nd ed.
Alexandria, VA: ASCD.
Wurman, Richard Saul. 2001. Information
Anxiety 2. Indianapolis, IN: Que.
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November/December 2014 55
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